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  • MAC x Jean Michel Basquiat Brings the Artist’s Work Into Beauty

    MAC Cosmetics partners with the family and estate of Jean-Michel Basquiat for a limited collection inspired by the late artist’s visual language. The collaboration brings Basquiat’s recurring motifs, colors and creative approach into a six-piece makeup release that includes lipsticks, pigments, eye products, brushes and a cosmetics bag. MAKEUP MAC designed the products for professional […] More

  • e.l.f. and Bubble Turn Fan Favorites Into New Hybrids

    e.l.f. Cosmetics, e.l.f. Skin and Bubble join forces for a limited edition collection that combines familiar products from both brands. The collaboration responds to the way beauty fans already mix skincare and makeup, layering formulas and adapting routines around hydration, color and glow. MAKEUP The collection includes three products: Drop N’ Dunk, Glow Talk and […] More

  • Urban Decay Introduces Ghosting Trio With Mika Abdalla

    Urban Decay introduces the Ghosting Trio with actress Mika Abdalla, who fronts her first beauty campaign after appearing in the Amazon Prime series Off Campus. The three-product complexion system prepares, sets and refreshes makeup through blurring and mattifying formulas. The collection includes Ghosting Paste, Ghosting Powder and Ghosting Spray. Urban Decay places Abdalla at the […] More

  • Louis Vuitton Introduces LV Crayon With Dame Pat McGrath

    Louis Vuitton turns its focus to lip definition with a new LV Crayon campaign starring Dame Pat McGrath. As Creative Director of La Beauté Louis Vuitton, McGrath presents the pencil as a practical tool for shaping color, controlling intensity and creating varied finishes. CAMPAIGNS LV Crayon takes the form of the Louis Vuitton Monogram Flower, […] More

  • MAC Brings Cloud Like Shimmer to Glowplay Bouncy Highlighter

    MAC Cosmetics expands its Glow Play range with Glowplay Bouncy Highlighter, a multi-use formula that combines a creamy putty texture with superfine shimmer. The highlighter gives the skin a sheer, buildable glow and changes as light catches the pearl finish. Its cushiony consistency keeps application smooth and comfortable, while the lightweight formula lets users layer […] More

  • Fenty Beauty Goes After Dark With Midnight Diamonds Collection

    Fenty Beauty introduces the limited edition Midnight Diamonds Collection, a new makeup lineup that takes the Diamond Bomb concept into darker territory. Black, pearl and platinum finishes guide the selection of lip, eye, and face products. MAKEUP Gloss Bomb Universal Lip Luminizer arrives in Caviar Crystalz and Diamond Milk. Caviar Crystalz gives the lips a […] More

  • Rare Beauty Names Off Campus’ Ella Bright as Its First Brand Ambassador

    Rare Beauty has named Ella Bright its first-ever brand ambassador, placing the 19-year-old actress at the center of its new “Made You Blush” campaign. The partnership focuses on Soft Pinch Liquid Blush, one of the brand’s bestselling products, and arrives as Bright gains wider attention through her role in the Amazon Prime Video series Off […] More

  • Milk Makeup Returns to 2016 With the Throwback Collection

    Milk Makeup marks its 10th anniversary with the limited Throwback Collection, bringing back three discontinued products from its 2016 debut era. Eye Vinyl, Roll + Blot and Tattoo Stamp reconnect the brand with the playful approach that shaped its early identity. The launch also coincides with the 30th anniversary of Milk Studios, where the creative […] More

  • How to Get a Healthy Looking Flush

    A healthy-looking flush has become one of beauty’s most useful effects. It brings warmth back to the face, softens the complexion and makes makeup feel more alive without relying on heavy coverage or sun exposure. The focus now sits on fresh color, soft radiance and products that can move easily from morning routines to evening […] More

  • Dolci Makeup Blush Brings Sweet Color to Armani Beauty

    Armani Beauty introduces Dolci Makeup Blush, a new multi-use blush created for cheeks and lips. The campaign features Vittoria Ceretti and Sydney Sweeney, each bringing the product’s playful summer mood into focus. The blush brings a sensorial approach to makeup through a creamy stick format, a soft-matte finish, and five gourmet-inspired shades. BLUSHES The formula […] More

  • VIOLETTE_FR Gives Balm Amour Lip Treatment a Tinted Finish

    VIOLETTE_FR introduces Balm Amour Tinted, a tinted version of its nourishing lip treatment. The launch follows six years of research and Violette’s long pursuit of the ideal lip balm. The original Balm Amour reached cult status through a formula built around comfort, care and sensory application. Now the brand adds color through three translucent shades: […] More

  • Victoria Beckham Beauty Brings Back The Foundation Drops With TFC8

    Victoria Beckham Beauty has restocked The Foundation Drops Powered by TFC8 by Augustinus Bader after the complexion product sold out and drew a 25,000 person waitlist. The formula returns as a skin focused foundation with a serum light texture, buildable coverage and a luminous natural finish. FOUNDATIONS Victoria Beckham designed The Foundation Drops for a […] More

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