MAC Cosmetics introduces its new We All Wear MAC campaign, bringing together a wide cast of personalities to support the launch of the Studio Radiance Skin Tint Stick. The project follows last year’s I Only Wear MAC campaign and marks the latest work from creative director Nicola Formichetti, who joined the company in 2025. MAKEUP […] More
e.l.f. Cosmetics introduces Sheer For It Bronzer Tint, a new multi-use stain designed for both cheeks and lips. The lightweight formula combines the qualities of a bronzer and blush tint, giving the skin a sheer wash of bronzed color with a natural-looking finish. MAKEUP The product uses a hydrating, watery texture that allows users to […] More
Patrick Ta Beauty expands its Major Dimension eye collection with three new six-pan eyeshadow palettes: Cool Taupe, Warm Rose and the limited-edition Dream Date. The release develops the brand’s compact Artistry Edit format with new matte shades and, for Dream Date, a new shimmer formula created for a reflective finish with minimal fallout. EYESHADOWS Cool […] More
Dolce&Gabbana introduces the Make It Double! Dual-ended Longwear Blurred Matte Lip Tint & Gloss, a new two-in-one lip product designed to create three different finishes. The formula combines a matte tint with a high-shine gloss, allowing each side to work alone or together depending on the desired result. LIPS The dual-ended design centers on versatility. […] More
Huda Beauty has teamed up with Cardi B for Ultra Snatched, a new extension of the brand’s Easy Bake line. The launch introduces bright pink and lilac powders across the Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders, with Huda Kattan and Cardi starring together in the accompanying Snatched Baddies campaign. MAKEUP […] More
Haus Labs has introduced The Edge Lip Shaping Pencil, a new longwear lip liner developed in 18 nude shades inspired by natural lip tones. The launch expands the brand’s lip category with a formula designed for precise definition, smooth application and extended wear. LIPS Haus Labs developed the shade range with Global Artistry Director Sarah […] More
Charlotte Tilbury introduces a new chapter for its Airbrush Flawless franchise with a campaign featuring Jerry Hall, Grace Van Patten, Leni Klum, Noor Stars, Duckie Thot, Song Wenyao, Lola Indigo and Louane. Inspired by the clean matte beauty codes associated with the 1990s, the campaign supports the launch of two new products within the range. […] More
e.l.f. Cosmetics is leaning fully into pickle culture with The Pickle Collection, a limited-edition release built around its Glow Reviver Melting Lip Balm and a novelty makeup sponge shaped like a pickle. MAKEUP The launch follows the success of e.l.f.’s original pickle-inspired Glow Reviver Melting Lip Balm, which sold out in eight minutes earlier this […] More
Milk Makeup introduces a new generation of its signature Sticks, giving one of the brand’s defining product categories a complete update for its 10-year anniversary. The relaunch covers blush, bronzer, contour and highlighter, while adding Lip + Cheek Blur and the new Line + Fill Lip Color and Lip Liner. MAKEUP The update extends beyond […] More
Dior Beauty introduces Lucky Clover, its Fall 2026 collection created by Peter Philips, Creative and Image Director for Dior Makeup. Deva Cassel fronts the campaign, which draws from Christian Dior’s fascination with lucky charms and places the four-leaf clover throughout the collection’s imagery and limited-edition packaging. MAKEUP Philips develops the collection around two makeup directions, […] More
Pat McGrath Labs introduces the Backstage Artistry Collection, a new makeup release focused on eyes, face and brows. The collection includes the Backstage Artistry Luxe Eye Quad, Backstage Artistry Face Quad: Color Blitz and Invisibrow Gel, bringing together hybrid eye textures, high-impact face color and a pigmented brow formula designed to create the look of […] More
MAC Cosmetics partners with the family and estate of Jean-Michel Basquiat for a limited collection inspired by the late artist’s visual language. The collaboration brings Basquiat’s recurring motifs, colors and creative approach into a six-piece makeup release that includes lipsticks, pigments, eye products, brushes and a cosmetics bag. MAKEUP MAC designed the products for professional […] More
