Haus Labs has introduced The Edge Lip Shaping Pencil, a new longwear lip liner developed in 18 nude shades inspired by natural lip tones. The launch expands the brand’s lip category with a formula designed for precise definition, smooth application and extended wear. LIPS Haus Labs developed the shade range with Global Artistry Director Sarah […] More
Charlotte Tilbury introduces a new chapter for its Airbrush Flawless franchise with a campaign featuring Jerry Hall, Grace Van Patten, Leni Klum, Noor Stars, Duckie Thot, Song Wenyao, Lola Indigo and Louane. Inspired by the clean matte beauty codes associated with the 1990s, the campaign supports the launch of two new products within the range. […] More
e.l.f. Cosmetics is leaning fully into pickle culture with The Pickle Collection, a limited-edition release built around its Glow Reviver Melting Lip Balm and a novelty makeup sponge shaped like a pickle. MAKEUP The launch follows the success of e.l.f.’s original pickle-inspired Glow Reviver Melting Lip Balm, which sold out in eight minutes earlier this […] More
Milk Makeup introduces a new generation of its signature Sticks, giving one of the brand’s defining product categories a complete update for its 10-year anniversary. The relaunch covers blush, bronzer, contour and highlighter, while adding Lip + Cheek Blur and the new Line + Fill Lip Color and Lip Liner. MAKEUP The update extends beyond […] More
Dior Beauty introduces Lucky Clover, its Fall 2026 collection created by Peter Philips, Creative and Image Director for Dior Makeup. Deva Cassel fronts the campaign, which draws from Christian Dior’s fascination with lucky charms and places the four-leaf clover throughout the collection’s imagery and limited-edition packaging. MAKEUP Philips develops the collection around two makeup directions, […] More
Pat McGrath Labs introduces the Backstage Artistry Collection, a new makeup release focused on eyes, face and brows. The collection includes the Backstage Artistry Luxe Eye Quad, Backstage Artistry Face Quad: Color Blitz and Invisibrow Gel, bringing together hybrid eye textures, high-impact face color and a pigmented brow formula designed to create the look of […] More
MAC Cosmetics partners with the family and estate of Jean-Michel Basquiat for a limited collection inspired by the late artist’s visual language. The collaboration brings Basquiat’s recurring motifs, colors and creative approach into a six-piece makeup release that includes lipsticks, pigments, eye products, brushes and a cosmetics bag. MAKEUP MAC designed the products for professional […] More
e.l.f. Cosmetics, e.l.f. Skin and Bubble join forces for a limited edition collection that combines familiar products from both brands. The collaboration responds to the way beauty fans already mix skincare and makeup, layering formulas and adapting routines around hydration, color and glow. MAKEUP The collection includes three products: Drop N’ Dunk, Glow Talk and […] More
Urban Decay introduces the Ghosting Trio with actress Mika Abdalla, who fronts her first beauty campaign after appearing in the Amazon Prime series Off Campus. The three-product complexion system prepares, sets and refreshes makeup through blurring and mattifying formulas. The collection includes Ghosting Paste, Ghosting Powder and Ghosting Spray. Urban Decay places Abdalla at the […] More
Louis Vuitton turns its focus to lip definition with a new LV Crayon campaign starring Dame Pat McGrath. As Creative Director of La Beauté Louis Vuitton, McGrath presents the pencil as a practical tool for shaping color, controlling intensity and creating varied finishes. CAMPAIGNS LV Crayon takes the form of the Louis Vuitton Monogram Flower, […] More
MAC Cosmetics expands its Glow Play range with Glowplay Bouncy Highlighter, a multi-use formula that combines a creamy putty texture with superfine shimmer. The highlighter gives the skin a sheer, buildable glow and changes as light catches the pearl finish. Its cushiony consistency keeps application smooth and comfortable, while the lightweight formula lets users layer […] More
Fenty Beauty introduces the limited edition Midnight Diamonds Collection, a new makeup lineup that takes the Diamond Bomb concept into darker territory. Black, pearl and platinum finishes guide the selection of lip, eye, and face products. MAKEUP Gloss Bomb Universal Lip Luminizer arrives in Caviar Crystalz and Diamond Milk. Caviar Crystalz gives the lips a […] More
