VIOLETTE_FR introduces Plume Eyeshadow, marking the second chapter in the Plume Trilogy. Conceived by Violette, the product focuses on a softer approach to eye makeup, drawing from a vision shaped by French cinema and an understated approach to beauty. The formula responds to a desire for a lived-in eye look, where color sits lightly on […] More
Revlon appoints Teyana Taylor as the face of its Super Lustrous Lipstick franchise, one of the brand’s best-known product lines. The partnership forms part of the “Revlon Be Unforgettable” campaign, introduced earlier this month as a continuation of the brand’s long-running messaging around identity and self-expression. LIPS Taylor describes the collaboration as aligned with her […] More
The Dioriviera Summer 2026 Makeup Collection translates the atmosphere of the Christian Dior La Colle Noire estate into a palette of sun-warmed tones. Peter Philips, Creative and Image Director for Dior Makeup, uses the Mediterranean environment to define the colors of this release. The collection focuses on the light of the French Riviera, utilizing vibrant […] More
Maybelline expands its Lash Sensational range with the new Sky Tubes Mascara, introducing a tubing formula designed to deliver length, definition, and durability. The release arrives at a time when heat and humidity place pressure on eye makeup, positioning the product as a response to conditions that often lead to smudging or fading. Building on […] More
Dior Beauty expands its Backstage line with the introduction of the Dior Backstage Airflash Mist, a hybrid product designed to move between skincare and makeup. For the launch, the house turns to ambassador Jenna Ortega, placing her at the center of a campaign that frames the mist as a daily essential rather than a backstage-only […] More
e.l.f. Cosmetics expands its mockumentary series with Vanity Vandals, a 10-minute film starring Phoebe Dynevor and Christina Chang. Following the release of Cosmetic Criminals in 2024, the new installment places shared bathroom routines under investigation, using a true crime format to explore how beauty products accumulate and take over personal space. CAMPAIGNS The film introduces […] More
Fenty Beauty expands its lineup with the Shake ‘N Play Liquid Blush, a new liquid formula designed for fast application and lasting wear. The product delivers up to 12 hours of transfer-proof color while maintaining a lightweight feel on the skin. The formula focuses on comfort, using skincare ingredients that support hydration throughout the day […] More
MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact. CAMPAIGNS The […] More
Pillow Talk by Charlotte Tilbury has found a new voice in Sienna Miller with its latest campaign, Pillow Talk in Bloom. The actress steps in as the brand’s newest muse, embodying effortless beauty that feels intimate, warm, and fully in tune with the collection. MAKEUP Gone is the classic pink boudoir setting that first made […] More
YSL Beauty presents its latest lip launch with the introduction of the Lovenude collection, featuring the Beauty Kiss Shaper Sculpting Lip Liner and the Lovenude Lip Blusher. The release brings a focused approach to lip definition and color, built around formulas that prioritize wearability and lasting performance. MAKEUP For the campaign, the brand turns to […] More
Makeup by Mario reintroduces the Ethereal Eyes Eyeshadow Palette, marking the return of one of the brand’s most sought-after releases. The palette first sold out within six weeks, building a strong following that continued to request its comeback. This relaunch answers that demand with the original version that defined its initial success. MAKEUP The Ethereal […] More
YSL Beauty expands its eye offering with the limited-edition Couture Eye Palette in Nude Hours, a focused composition of nine brown tones designed to move from subtle definition to full intensity. The palette brings together matte, satin, metallic, and shimmery finishes, allowing each look to build gradually without losing clarity. MAKEUP Nude Hours centers on […] More
