VIOLETTE_FR introduces two new shades to its Lip Nectar Hydrating Lip Stain collection. The additions expand the range with richly saturated tones inspired by nature at its most dramatic, when light intensifies, shadows deepen, and color grows more concentrated. LIPS Lip Nectar was developed to challenge expectations around traditional lip stains. Its oil-in-water emulsion delivers […] More
Benefit Cosmetics expands its cheek lineup with the launch of Juice Stick Gel Blush and Play Daze Liquid Blush. The two products approach color through distinct textures and finishes while maintaining a shared focus on weightless wear and lasting performance. BLUSHES Juice Stick arrives as a gel-cream blush in stick form. The texture glides across […] More
Guerlain introduces a new chapter of its iconic bronzing powder with Terracotta Golden Dunes, a limited-edition release that reframes the sun-kissed complexion through Moroccan heritage and refined formulation. Recognized as the number one bronzing powder in Europe, Terracotta continues its reinvention with an exclusive compact design and three collectible refillable cases. MAKEUP Originally launched in […] More
Beauty is moving beyond “clean” claims and focusing more on results backed by science. Today’s consumer approaches products with a research mindset, looking for evidence, transparency, and real results. Skin and hair now serve as visible indicators of overall health, which has pushed brands to develop formulas rooted in science. SKINCARE The brands to follow […] More
r.e.m. beauty expands its color lineup with the Mélange à Trois Blush & Highlight Stick, a new cream product designed to deliver personalized glow through a single swipe. The stick combines blush pigment and luminous highlight pearls in a marbled format, ensuring that each application creates a slightly different result. MAKEUP Each Mélange à Trois […] More
Fenty Beauty revisits one of its most recognizable pink shades with the return of Wattabrat, timed for Valentine’s Day. Known for its light pink shimmer, the shade anchors a limited collection that expands the original color into multiple formats while introducing a new, deeper pink tone. MAKEUP The Wattabrat collection includes two pink shades presented […] More
MAC Cosmetics has partnered with global ambassador Doja Cat to release a limited-edition lip kit inspired by her viral red lip from the 2025 VMAs. The collaboration translates a widely recognized beauty moment into a focused product offering rooted in Doja Cat’s personal routine. LIPS The kit draws directly from the products Doja Cat wore […] More
Laneige releases the JuicePop Box Lip Tint with its new global partner, the Grammy-nominated group Katseye. The group fronts the campaign for this latest innovation. The release draws inspiration from the viral popularity of Korean lip tints. The concept translates sound into color by rooting each shade in a different music genre. MAKEUP A clip-on […] More
Urban Decay introduces a new campaign for its 24/7 Liquid Stick Eyeliner, starring brand ambassador Dove Cameron. The project centers on the idea of duality in self-expression, a theme the brand associates closely with Cameron’s public persona and her approach to confidence. EYE MAKEUP Cameron anchors the campaign with a direct and playful tone. In […] More
Summer Fridays expands its lip category with the release of SoftLine Lip Liner and Flushed Lip Stain, two products designed to work independently or as a paired routine. They focus on defining lip shape, enhancing natural tone, and delivering comfortable wear through lightweight formulas and considered application tools. LIPS SoftLine Lip Liner centers on structure […] More
Milk Makeup expands its Cooling Water line with the Cooling Water Jelly Shimmer Highlighter Stick, a new all-over shimmer product. Designed for use on the face, eyes, lips, and body, the stick delivers multidimensional shine through a clear base filled with color-flipping pearls. HIGHLIGHTERS The Jelly Shimmer relies on a clear base to ensure the […] More
Rare Beauty expands its complexion lineup with the Warm Wishes Soft Matte Powder Bronzer. The product delivers a soft matte finish intended to give skin a sunlit warmth that lasts throughout the day. Designed to add dimension without heaviness, the bronzer focuses on an even, skin-like result that remains consistent from application through wear. BRONZERS […] More
