Kylie Cosmetics has unveiled two new additions to its lip category with the launch of the Precision Pout Lip Liner Cool Tone range and a new Butter Cake version of its popular Lip Butter. The release expands the brand’s lineup of everyday lip products while introducing a campaign featuring founder Kylie Jenner inspired by the […] More
Rhode introduces Sarah Pidgeon as the newest face of the brand, placing the rising actor at the center of its latest campaign and product launches. Known for portraying Carolyn Bessette Kennedy in the new series Love Story, Pidgeon has already drawn attention for her restrained style and modern interpretation of classic beauty. With this collaboration, […] More
Dior introduces its Holiday 2025 makeup collection designed by Peter Philips, Creative and Image Director for Dior Makeup, and built around the theme Circus of Dreams. The collection arrives in limited-edition shades and finishes, with two complete looks, Spectacular Plum and Spectacular Fiery, built from products released exclusively for the season. MAKEUP The Spectacular Plum […] More
r.e.m. Beauty steps into Oz this season with a limited-edition capsule inspired by Wicked: For Good. Launching on October 1, the collection arrives just weeks before the film adaptation of Wicked premieres in theaters on November 21. Developed under the vision of Ariana Grande, the capsule transforms everyday beauty into an experience rooted in the […] More
After more than 15 years away from the beauty segment, Mugler is making a bold return with a limited-edition makeup collection created in partnership with L’Oréal Paris. The launch follows L’Oréal’s acquisition of Mugler’s fashion and fragrance business in 2021 and marks a new chapter for the brand, which has long been defined by iconic […] More
A new force just landed in the beauty multiverse. GODMODE BEAUTY announces the launch of its debut Genesis Collection, a cosmic lineup of eye-catching pigments, alien-glow highlighters, and high-performance liners. Positioned somewhere between sci-fi fantasy and digital-era self-expression, the collection invites beauty lovers to unlock their inner avatar. MAKEUP Described as born from “a flicker […] More
Guerlain reimagines its most iconic beauty products through the lens of nature’s most extravagant spectacle, bird plumage. MAKEUP The Majestic Feathers collection transforms Rouge G, Météorites, Terracotta, and Ombres G into richly adorned objects of desire, dressed in hues and textures inspired by the brilliance of peacocks, phoenixes, and other winged wonders. Rouge G: Feathered […] More
Launching May 20, Flower Knows introduces the Shell’s Jewel Collection, a dreamy line of cosmetics and accessories inspired by underwater treasures and mermaid fantasies. This launch transforms everyday beauty rituals into an aquatic fairytale, where shimmering textures, pearlescent finishes, and delicate colors echo the rhythm of the sea. From soft-glow blushes to radiant lip glazes, […] More
Ariana Grande’s r.e.m. beauty expands its eye category with the launch of Starlet, a new line of liquid eyeshadows arriving April 3 on the brand’s official website. Designed to perform with both comfort and longevity, the shadows feature a clean formula enhanced by vitamin E, offering antioxidant care and a crease-resistant finish that holds up throughout […] More
NYX Professional Makeup is venturing into blocky terrain with its newest limited-edition release, a pixel-perfect beauty collection created in collaboration with A Minecraft Movie. Bridging cosmetics and gaming, the partnership with Warner Bros. Pictures taps into the playful, DIY spirit of Minecraft and reimagines it through NYX’s signature colorful lens. MAKEUP Ditching traditional packaging for […] More
Makeup artist Mario Dedivanovic, known for his iconic Soft Glam looks, is expanding his brand, Makeup by Mario, with the launch of the Surrealskin Setting Collection. This innovative trio of products, including the Surrealskin Soft Blur Setting Powder, Surrealskin Soft Setting Spray, and Master Pro Puff, promises to elevate makeup routines by providing a flawless, […] More
Celebrity makeup artist Etienne Ortega, renowned for his work with stars like Lana Del Rey and Christina Aguilera and Kris Jenner, has stepped into the beauty arena with the launch of his own brand—Ortega. Drawing inspiration from his signature lip contouring techniques, the brand debuts with a collection of four lip products housed in sleek […] More
