Mariah the Scientist steps in as the new face ambassador for Urban Decay as the brand introduces Tube Job Mascara and opens a new retail channel. The R&B singer fronts the launch campaign while the mascara debuts exclusively on TikTok Shop. The release marks the first time a brand from L’Oréal Luxe has launched a […] More
Maybelline expands its Lash Sensational range with Lash Sensational Body Full Volume Lifting Washable Mascara, a formula designed for users who want significant lift, long wear, and buildable volume. The mascara arrives in three shades, Very Black, Blackest Black, and Brownish Black. MASCARAS The mascara centers on its 24-hour lifting effect. Once applied, the formula […] More
KIKO Milano has unveiled its Milano Cortina 2026 Limited-Edition, an exclusive capsule collection created in honor of the Winter Olympic Games. Designed to celebrate athletic determination and Italian creativity, the collection arrives with Olympic alpine skiing champion Sofia Goggia as its ambassador. Known for her strength and elegance on the slopes, Goggia brings authenticity to […] More
In the latest campaign from MAC Cosmetics, supermodel Gabbriette showcases the transformative power of the new “MACStack Elevated” Mascara. Known for her striking features and magnetic presence, Gabbriette is the perfect muse for a product designed to push the boundaries of traditional eyelash aesthetics. The “MACStack Elevated” promises not only to volumize but also to […] More
Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More
Charlotte Tilbury, celebrated for her transformative makeup products, has launched her latest innovation: the Exagger-Eyes Volume Mascara. Promising to deliver the iconic lashes associated with supermodels and stars, Tilbury’s new mascara brings exaggerated volume, drama, and lift to all lash types. For the campaign, Tilbury has enlisted the legendary Kate Moss, adding her iconic beauty […] More
Embrace the vibrant world of makeup with the return of colorful mascara, bringing back the reminiscent vibes of the 2000s. This spring, a wave of makeup artists and influencers are boldly embracing the trend, donning lashes coated in hues of blues, violets, deep reds and pinks. With numerous brands presenting their own iterations, the makeup […] More
American top model Ondria Hardin stars in Diorshow Beauty 2015 advertising campaign captured by fashion photographer Craig McDean. More
Model Ieva @ Supreme stars in the new campaign for beauty label Kevyn Aucoin, shot by photographer David Roemer. Take a look at the campaign shots below. More
Scarlett Johansson is the face of Dolce & Gabbana’s new “Passioneyes” duo mascara campaign. The actress was photographed by Tom Munro in Taormina surrounded by Mediterranean fruits and flowers. in keeping with the effortless curves of the Dolce&Gabbana silhouette, the mascara’s formula glides a luxurious, smooth film over the lashes and creates a feminine curl and full volume for […] More
