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  • Florence Pugh Becomes the Face of Max Mara Le Parfum

    Max Mara introduces Le Parfum, its first fragrance developed with Shiseido, with Florence Pugh as the face of the campaign. The launch arrives during the Italian fashion house’s 75th anniversary year and marks the first release under the fragrance licensing agreement Max Mara and Shiseido signed in 2024. FRAGRANCES Perfumers Marie Salamagne and Fabrice Pellegrin […] More

  • CELEBRITIES at MAX MARA Spring Summer 2023 Show

    Luxury house MAX MARA unveiled its Spring Summer 2023 The Blue Horizon Womenswear Collection, that explores the casual elegance of Riviera style and the sunny beaches of the 1920s, on September 22nd, during the Milan Fashion Week. Among the celebrities who attended the show were Nicky Hilton, Lily Aldridge, Jongkol Palarit, Emili Sindlev, Jacob Rott, Leonie Hanne, Tamara […] More