INITIO Lift Me Up: Niche Fragrance Converting Sweet-Averse Wearers
There is a particular kind of fragrance that earns its reputation quietly, through word of mouth, through skin rather than press releases, through the moment someone asks you what you are wearing. INITIO Parfums Privés Lift Me Up is moving exactly that way. Launched globally in February 2026 following an exclusive pre-launch at Neiman Marcus […] More