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  • Paris Hilton Named Global Ambassador for Paul Mitchell

    Paul Mitchell has named Paris Hilton its new global ambassador, pairing her luxe-meets-playful Y2K sensibility with a stylist-first campaign designed to spotlight the craft behind headline hair. The partnership frames Hilton as a beauty icon and a champion of pros, with creative that centers the hands, techniques, and vision of hairstylists. HAIR At the heart […] More

  • Paris Hilton Launches New Skincare Brand Parívie

    Paris Hilton is reentering the beauty space with the launch of her new skincare brand, Parívie. The 44-year-old media mogul took to Instagram this week to reveal the brand, which officially debuts on May 7. Billed as a luxury skincare line inspired by self-confidence and timeless beauty, Parívie marks Hilton’s most personal venture yet in […] More