Paul Mitchell taps global ambassador Paris Hilton for a campaign shaped by early 2000s references, marking the debut of her new hot honey blonde. The release draws on the current interest in nostalgic beauty while presenting a softer approach to blonde hair. HAIR The visual direction centers on a golden tone that runs through the […] More
Paul Mitchell has named Paris Hilton its new global ambassador, pairing her luxe-meets-playful Y2K sensibility with a stylist-first campaign designed to spotlight the craft behind headline hair. The partnership frames Hilton as a beauty icon and a champion of pros, with creative that centers the hands, techniques, and vision of hairstylists. HAIR At the heart […] More
Paris Hilton is reentering the beauty space with the launch of her new skincare brand, Parívie. The 44-year-old media mogul took to Instagram this week to reveal the brand, which officially debuts on May 7. Billed as a luxury skincare line inspired by self-confidence and timeless beauty, Parívie marks Hilton’s most personal venture yet in […] More
