Paris Hilton Fragrances expands its Iconic fragrance line with Iconic Queen Eau de Parfum, a new floral amber scent developed by Paris Hilton and longtime fragrance partner Parlux. The release centers on confidence, individuality and personal power, with Hilton framing the fragrance around the idea of defining your own identity. FRAGRANCES Iconic Queen opens with […] More
Paul Mitchell taps global ambassador Paris Hilton for a campaign shaped by early 2000s references, marking the debut of her new hot honey blonde. The release draws on the current interest in nostalgic beauty while presenting a softer approach to blonde hair. HAIR The visual direction centers on a golden tone that runs through the […] More
Paul Mitchell has named Paris Hilton its new global ambassador, pairing her luxe-meets-playful Y2K sensibility with a stylist-first campaign designed to spotlight the craft behind headline hair. The partnership frames Hilton as a beauty icon and a champion of pros, with creative that centers the hands, techniques, and vision of hairstylists. HAIR At the heart […] More
Paris Hilton is reentering the beauty space with the launch of her new skincare brand, Parívie. The 44-year-old media mogul took to Instagram this week to reveal the brand, which officially debuts on May 7. Billed as a luxury skincare line inspired by self-confidence and timeless beauty, Parívie marks Hilton’s most personal venture yet in […] More
