Latest stories

  • Phlur Layers Fragrance With Matcha Milk and Berry Cream Mists

    Phlur is introducing the Berry Matcha Latte Set, a duo of hair and body mists designed to be layered for a multi-dimensional fragrance experience. The set features two complementary body mists, each with a distinct sensory profile that can be worn alone or layered. FRAGRANCES Matcha Milk opens the set with a soft, grounding aroma. […] More

  • Phlur Introduces Summer-Ready Fragrance Mists

    Phlur expands its summer fragrance offering with the debut of two Body & Hair Fragrance Mists, Peach Skin and Beach Skin, designed to deliver long-wearing scent with a breezy, radiant finish. Launching in 8oz  and 3oz sizes, both mists are now available via Phlur’s website and select retail partners, with Beach Skin marked as a […] More

  • Soft Spot by PHLUR: Warm Florals Meet Velvety Musk

    PHLUR‘s Soft Spot Eau de Parfum offers a modern take on the floral fragrance family, blending warm, inviting notes of vanilla orchid, sandalwood, and musk. As a skin-on-skin scent, Soft Spot brings a touch of intimacy, wrapping the wearer in a delicate yet sultry veil of warm florals and amber. This fragrance is designed to […] More