Rare Beauty expands its fragrance lineup with Rare Beginnings Eau de Parfum, a new fruity floral scent that draws from the idea of starting again. The launch follows the brand’s first Eau de Parfum and introduces a brighter composition built around pear nectar, floral notes and a warm vanilla base. FRAGRANCES Selena Gomez describes the […] More
Rare Beauty has named Ella Bright its first-ever brand ambassador, placing the 19-year-old actress at the center of its new “Made You Blush” campaign. The partnership focuses on Soft Pinch Liquid Blush, one of the brand’s bestselling products, and arrives as Bright gains wider attention through her role in the Amazon Prime Video series Off […] More
Rare Beauty expands its best-selling Soft Pinch franchise with the launch of the Soft Pinch Lip Oil Stick, a new three-in-one lip product created to bring oil-like comfort, gloss-level shine and lipstick pigment into one formula. The release adds a fresh lip category to the Soft Pinch range, which has become one of the brand’s […] More
