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  • Redken Unveils ‘Just The Tips’ Campaign With Sabrina Carpenter

    Redken launches Just The Tips, a new global campaign starring Global Brand Ambassador Sabrina Carpenter. The campaign introduces Hair Bandage Balm, the newest addition to Redken’s Acidic Bonding Concentrate lineup, with a clear focus on one of the most vulnerable areas of the hair: the ends. Through a playful concept, Redken centers the campaign on […] More

  • Sky Ferreira is the New Face of Redken

    Singer and  Hedi Slimane’s muse Sky Ferreira is the new face of Redken 5th Avenue’s hair products. Brand imagery shows her modeling several looks such as straight hair, a side-shaved braid, and a Madonna-esque wavy crop. More