Beauty of Joseon has chosen Peggy Gou as the new face of its latest campaign, timed with the debut of the Day Dew Sunscreen and the brand’s recent entry into the U.S. market through Sephora. Titled “Not Our First Rodeo,” the campaign uses Western motifs to mark a confident step forward for the Korean skincare […] More
Isamaya Ffrench is set to introduce a new chapter in her beauty brand with the launch of the Core Collection, a permanent range designed to redefine everyday makeup. Unlike her previous bold and experimental releases, this collection focuses on skincare-infused formulas, housed in sleek chrome packaging. The lineup includes a Sculpting Stick, Five Point Lift […] More
Sofie Pavitt, the renowned esthetician celebrated for her expertise in acne treatments, is set to broaden her influence by launching her exclusive acne-fighting skincare line, Sofie Pavitt Skin, at Sephora on December 26, 2024. This exciting development means that anyone within Sephora’s extensive reach can now experience the brilliance of Pavitt’s meticulously crafted products. SKIN […] More
Along with the movie release of Divergent in March 2014, Sephora will be launching a limited-edition Divergent-inspired makeup collection. This will be Sephora’s first movie makeup collaboration. The Divergent makeup line sets include the Multi-Piece Collectors Kit, the Multi-Piece Collector’s Palette, and a 7-piece Nail Art Kit. Each kit offers “shades and blends from the […] More
