Huda Beauty expands its Easy Bake line with the introduction of Easy Bake Pressed Powder, a new product developed as a fully distinct formula. This launch marks the brand’s first true pressed interpretation of Easy Bake, created after extensive laboratory testing to refine texture, performance, and wear. The result separates this powder clearly from the […] More
YSL Beauty prepares to introduce the All Hours Blur Cushion, a liquid cushion powder designed to create a smooth, lasting base with a cooling sensation on contact. The formula activates the moment it touches the skin, shifting from a watery liquid powder into a finish that feels fresh and controlled. YSL positions the product as […] More
Kosas is expanding its Cloud Set collection with two new products, the Cloud Set Makeup Mist and Cloud Set Loose Powder, designed for a flawless, skin-friendly finish. Known for its clean beauty approach, the brand describes the new products as “makeup setting for skincare freaks,” ensuring a flawless finish while prioritizing skin health. The expansion […] More
Huda Beauty‘s recent tease of a new purple setting powder on TikTok has sparked considerable interest, especially given the trend of pairing setting powder shades with blush shades. This strategy aligns with emphasizing a cohesive and harmonious makeup look, allowing users to achieve a more unified appearance. The introduction of the purple setting powder appears […] More
