Beauty of Joseon has chosen Peggy Gou as the new face of its latest campaign, timed with the debut of the Day Dew Sunscreen and the brand’s recent entry into the U.S. market through Sephora. Titled “Not Our First Rodeo,” the campaign uses Western motifs to mark a confident step forward for the Korean skincare […] More
Sunscreen has long carried a reputation of being a necessary inconvenience, a sticky layer of protection that disrupts makeup, leaves a ghostly cast, and refuses to play well with skincare. But a quiet revolution in formulation has changed the conversation. Today’s SPF is invisible, elegant, and intentionally designed for daily use. The newest generation of […] More
Fenty Skin by Rihanna continues to revolutionize the beauty industry with the launch of their latest product, the Hydro Vizor SPF 30. This visionary product introduces a revamped formula, now as a mineral SPF that comes in 10 inclusive, flexible shades designed to suit a wide range of skin tones. Each shade has been carefully […] More
