Latest stories

  • Beauty of Joseon Introduces a New Daily SPF with Peggy Gou

    Beauty of Joseon introduces Dayscreen Moisturizer SPF 30 with Peggy Gou leading the launch as global ambassador. The release centers on a hybrid formula that combines moisturizer and sunscreen into a single product, built for daily use and quick application. SUN CARE Dayscreen Moisturizer SPF 30 enters the brand’s sunscreen lineup with a formula designed […] More

  • Jisoo, Florence Hunt, and Akon Changkou Front Dior UV Essentials

    Dior Beauty introduces a new daily UV protection duo with Jisoo, Florence Hunt, and Akon Changkou leading the campaign. The release centers on two products designed for daily use across all skin types and tones, each offering SPF 50 PA++++ protection with an invisible finish. SUN CARE The first product, Le Fluide UV Invisible Hydratant, […] More

  • Day Dew Sunscreen Drops with Peggy Gou for Beauty of Joseon

    Beauty of Joseon has chosen Peggy Gou as the new face of its latest campaign, timed with the debut of the Day Dew Sunscreen and the brand’s recent entry into the U.S. market through Sephora. Titled “Not Our First Rodeo,” the campaign uses Western motifs to mark a confident step forward for the Korean skincare […] More

  • Beauty of Joseon x Sandy Liang

    Beauty of Joseon Teams Up with Sandy Liang for Tinted Sunscreen

    Beauty of Joseon steps into a new chapter with its first lifestyle-led campaign, and it’s all about staying polished on the go. The cult-favorite K-beauty brand has partnered with designer Sandy Liang for the launch of “Busy Girl,” a campaign that redefines beauty routines for the nonstop generation. SKINCARE At the center of the release […] More

  • Woods_Copenhagen Spring Essentials Sunscreen Line

    As the days grow longer and the promise of spring lingers in the air, it’s time to elevate your skincare routine to meet the season’s demands. SKINCARE Woods_Copenhagen’s Spring Essentials collection continues to offer meticulously crafted products designed to shield your skin from the sun’s intensifying rays while maintaining a luxurious, lightweight feel. Elevate Your […] More