As the fragrance world turns toward a new decade of olfactory exploration, 2026 promises an evolution that goes beyond mere accords and bottle design. FRAGRANCES Perfume in 2026 will be less about scent as accessory and more about scent as narrative, identity, and emotional architecture, a structural shift driven by cultural currents, environmental urgency, and […] More
Could full glam makeup be making a comeback? After years of restraint, the beauty industry is shifting toward color, shine, and excess. The “clean girl” aesthetic, dominated by neutral tones and dewy skin, defined much of the past five years, but 2026 signals a turn toward bold glamour. On social media and runways alike, nostalgia […] More
As we move into 2024, the beauty industry is poised to embrace a blend of innovation, creativity, and a return to natural aesthetics. The upcoming beauty trends reflect a dynamic shift in how makeup and skincare are perceived and used, with an emphasis on individual expression and a holistic approach to beauty. From the runways […] More
