Vyrao and AMO unveil their first collaborative pop-up at 51 Mercer Street in Soho, New York, open from October 23 to November 28, 2025. This six-week installation marks AMO’s first partnership with a beauty brand, translating Vyrao’s concept of energy and emotion into a physical environment. The space redefines how fragrance can be experienced, blending […] More
Vyrao introduces its ninth and tenth launches with two playful, gender-neutral fragrances, Ludeaux and Ludatrix, fronted by Isamaya Ffrench and Mia Khalifa. The new scents continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program, using neuroscience-backed natural ingredients designed to heighten sensuality, confidence, and energy. FRAGRANCES For Ludeaux, Vyrao […] More
Vyrao expands its lineup with a pair of gender-neutral fragrances that invite play and pleasure. Ludeaux and Ludatrix arrive as the brand’s ninth and tenth launches, and they continue founder Yasmin Sewell’s collaboration with perfumer Meabh McCurtin and IFF’s Science of Wellness program. The team taps precious plant ingredients and measured scent-emotion data to shape […] More
