Donna Karan Cashmere & Rose Absolu expands the Donna Karan Cashmere Collection with a rose amber Eau de Parfum built around softness, strength, and warmth. The fragrance places rose at the center, then surrounds it with fruit, floral, musk, wood, and amber notes. FRAGRANCES Cashmere & Rose Absolu begins with the idea of a woman’s […] More
Comme des Garçons To Vetiver places vetiver at the center of a woody spicy Eau de Parfum built around ancient materials, dry aromatics, resinous warmth, and skin-level depth. The 100ml fragrance treats vetiver as both ingredient and subject, giving the note a full olfactory structure through black pepper, white thyme, opoponax, amber, musk, and myrrh. […] More
Drake continues to build Better World Fragrance House with the launch of Cloudar, a new Eau de Parfum that brings a fresh woody aromatic scent into the brand’s lineup. The release follows Summer Mink and extends the fragrance house through a genderless composition designed for close wear. Cloudar places softness, warmth, and clarity into focus, […] More
Huda Beauty has introduced its first fragrance, Easy Bake Intense Eau de Parfum, expanding one of the brand’s best-known beauty franchises into scent. The new perfume takes its starting point from Easy Bake setting powders, a product line closely linked to Huda Beauty’s complexion category. FRAGRANCES The perfume arrives as a new chapter for Huda […] More
NONFICTION introduces Dew & Light and Tears In Rain, two modern chypre eau de parfums created for the arrival of spring. The collection approaches the season through two scent directions: a floral chypre built around peony and white moss, and a woody chypre shaped by oakwood, bergamot, geranium, and patchouli. FRAGRANCES Chypre traditionally opens with bright […] More
Louis Vuitton presents Ambre Levant as a fragrance built around a precise moment, when daylight fades and the sky takes on a deep amber tone. This transition between day and night shapes the composition, drawing on the golden hour when light softens and gains depth. FRAGRANCES Jacques Cavallier Belletrud develops the fragrance by focusing on […] More
Vyrao expands its approach to scent with the launch of Cream Scent for Hand and Neck, a product that moves between skincare and fragrance while introducing a more tactile, personal way of wearing perfume. Designed as both a moisturiser and a scent layer, the formula positions itself within the brand’s core belief that energy and […] More
D.S. & Durga expands its fragrance lineup with The Hits Discovery Set, a curated selection of five of its most recognized scents. FRAGRANCES The set gathers I Don’t Know What, Rose Atlantic, Radio Bombay, Pistachio, and Debaser in 7.5 ml bottles, offering a focused way to experience the brand’s range across scent profiles and moods. […] More
Maison Margiela introduces Scentsorium as a structured fragrance collection built around six emotional states. Each scent forms a chapter, moving through moments that define personal experience. The project frames fragrance as narrative, where composition, naming, and presentation follow a clear progression. Rather than isolating individual perfumes, Scentsorium connects them into a sequence that reflects growth, […] More
Vanillamace steps into fragrance as the new face of Boy Smells Vanilla Era, marking a clear expansion of her presence beyond streaming. The collaboration places her at the center of a campaign shaped around the tone of the scent itself, where personality, image, and product align through a shared visual direction. Boy Smells positions the […] More
Memo Paris continues its exploration of destinations through fragrance with Cap Camarat, an eau de parfum inspired by a coastal site in Provence. The house often transforms travel memories into scent compositions that evoke places and landscapes. Cap Camarat focuses on a preserved stretch of the French Riviera where cliffs, pine-covered hills, and a historic […] More
DS & Durga expands its fragrance lineup with Debaser in Bloom, a reinterpretation of one of the brand’s most recognizable scents. The perfume builds on the signature fig composition of Debaser while introducing floral and fruit accents that shift the mood toward a lighter, seasonal expression. Inspired by music culture and personal memory, the fragrance […] More
