Vyrao expands its approach to scent with the launch of Cream Scent for Hand and Neck, a product that moves between skincare and fragrance while introducing a more tactile, personal way of wearing perfume. Designed as both a moisturiser and a scent layer, the formula positions itself within the brand’s core belief that energy and wellbeing shape the experience of fragrance.
FRAGRANCES
The product centers on a dense, buttery texture enriched with ceramides, delivering hydration while supporting the skin barrier. The formulation includes mango seed butter for moisture retention, hyaluronic acid for deep hydration, and vitamin E to soften and protect the skin. Together, these components create a surface that feels conditioned and smooth, allowing the scent to sit close to the body and develop gradually throughout the day.
Vyrao structures the product as a multifunctional layer. It can be worn on its own as a cream-based fragrance or used alongside the brand’s eau de parfum, building a more dimensional scent profile. This flexibility shifts the role of fragrance from a fixed application to something that can be adjusted through touch, repetition, and proximity to the skin.
Each of the five available scents draws from the brand’s concept of “neuroscents,” developed in collaboration with International Flavors & Fragrances through its Science of Wellness Program. The fragrances rely on research into the emotional impact of scent, aligning specific compositions with targeted effects. Free 00 focuses on liberation and sensuality, Witchy Woo supports courage and creativity, Ludatrix explores passion and energy, I am Verdant centers on renewal, and The Sixth turns toward mindfulness and intuition.
This structure introduces fragrance as a functional element, where each scent operates with a defined emotional intention. The application becomes part of that process. Designed for the hands and neck, the product focuses on areas that remain in constant motion and contact. These points allow the scent to evolve through daily gestures, reinforcing the connection between body, movement, and perception.
The packaging follows the same direction. Each cream is housed in a plastic-free tube, designed to reflect the specific character of the scent inside. The object remains compact and portable, reinforcing the idea of fragrance as something carried and reapplied throughout the day rather than fixed in a single moment.
Founder Yasmin Sewell frames the product as a new way of engaging with perfume. She describes the act of applying the cream as a repeated gesture, one that encourages pause and awareness. This perspective aligns with the brand’s broader direction, where scent functions as both a sensory and emotional tool.
Available in a 75ml format, Cream Scent introduces a format that sits between skincare and fragrance. Through its combination of active ingredients, scent technology, and application method, the product builds a system where hydration, scent, and mood operate together in a single, continuous experience.
