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Byredo introduces “Alto Astral,” a new eau de parfum that salutes Brazil’s vivid cultural energy. Perfumer Jérome Epinette shapes a composition the brand calls bright and addictive, building a musky warmth around sun-leaning notes. The campaign, photographed by Rio native Rafael Maura, focuses on intimate portraits of Brazilians, grounding the launch in lived identity rather […] More
Dior presents Miss Dior Essence as a new flanker in the Miss Dior line, created by Francis Kurkdjian, the house’s Perfume Creative Director. The composition offers an expressive take on confident, liberated femininity, reimagining the floral-chypre structure with gourmand accents built from rich fruit, lush florals, and a grounding woody base. View this post […] More
Orebella, the fragrance label founded by Bella Hadid, has expanded its range of skin parfums with the introduction of “Eternal Roots.” This new release draws inspiration from Hadid’s vision of pairing power with softness, brought to life through a woody scent layered with fresh fruits and earthy herbs. Positioned within Orebella’s essential oil-powered line, the […] More
Sol de Janeiro has added a new scent to its fragrance collection with Sundays in Rio Perfume Mist, a limited-edition release that captures the mood and rhythm of a weekend in Brazil. The mist channels the energy of caipirinhas, dancing, and the comfort of time spent together. FRAGRANCES Crafted by perfumer Ugo Charron, the fragrance […] More
Melanie Martinez brings back Cry Baby Perfume Milk after five years of absence. Originally launched in 2016, the fragrance sold out quickly and remained unavailable, gaining near-mythical status among fans. Bottles eventually reached resale prices of up to $1,000. Now, with the tenth anniversary of her Cry Baby album approaching, Martinez reintroduces the scent through […] More
Rare Beauty enters the fragrance space for the first time with the launch of Rare Eau de Parfum. Selena Gomez adds a new product category to her growing beauty line, choosing to focus on scent, accessibility, and design in equal measure. The release arrives alongside four Fragrance Layering Balms, each created to complement the Eau […] More
Prada introduces Paradoxe Radical Essence as the most concentrated version of its original fragrance. This new floral gourmand signature reimagines the Paradoxe floral ambery woody scent by adding unexpected edible elements and richer intensity. Fragrance Ambassador Emma Watson unveiled this latest creation, highlighting its sophisticated and bold character. FRAGRANCES The fragrance unfolds through three key […] More
FENDI celebrates its centenary by launching Eaux d’Artifice, a fragrance inspired by the magic of Rome, the city where the Maison began. This new scent reflects both tradition and a modern outlook, capturing the essence of a place known for its beauty and history. FRAGRANCES The fragrance’s name refers to the French word for fireworks, […] More
Ariana Grande introduces her latest fragrance, LOVENOTES Plush Vanilla Eau de Parfum. This modern vanilla gourmand perfume combines warm, spicy notes with a playful softness, offering a unique sensory experience. The perfume will be available starting July 31 exclusively on Sephora’s website. FRAGRANCES LOVENOTES Plush Vanilla belongs to the warm and spicy fragrance family and […] More
Louis Vuitton commemorates the first anniversary of LVERS, its eau de parfum created by Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, with a limited-edition bottle forged in pure copper. This reinterpretation of the original flacon honors both the scent’s concept, sunlight in a bottle, and the craftsmanship that defines the House. FRAGRANCES The LVERS […] More
Louis Vuitton will launch Sun Song, the newest addition to its Cologne Perfumes collection, on 3 July 2025. Master Perfumer Jacques Cavallier Belletrud composed the scent as an ode to California’s warmth and light, building on the broader concept of the Cologne Perfumes line, which explores the mood and radiance of the West Coast. This […] More
Snif’s newest fragrance, Swede Tooth, may have already sold out, but its syrupy legacy is just getting started. Priced at $65 for 30ml (plus a 2ml tester), this Floral Fruity Gourmand scent delivers a sugar rush straight from the candy aisles of Stockholm. It’s an olfactory tribute to Scandinavian sweets, those chewy, juicy, slightly sour, […] More
