Prada introduces Paradoxe Radical Essence as the most concentrated version of its original fragrance. This new floral gourmand signature reimagines the Paradoxe floral ambery woody scent by adding unexpected edible elements and richer intensity. Fragrance Ambassador Emma Watson unveiled this latest creation, highlighting its sophisticated and bold character. FRAGRANCES The fragrance unfolds through three key […] More
FENDI celebrates its centenary by launching Eaux d’Artifice, a fragrance inspired by the magic of Rome, the city where the Maison began. This new scent reflects both tradition and a modern outlook, capturing the essence of a place known for its beauty and history. FRAGRANCES The fragrance’s name refers to the French word for fireworks, […] More
Ariana Grande introduces her latest fragrance, LOVENOTES Plush Vanilla Eau de Parfum. This modern vanilla gourmand perfume combines warm, spicy notes with a playful softness, offering a unique sensory experience. The perfume will be available starting July 31 exclusively on Sephora’s website. FRAGRANCES LOVENOTES Plush Vanilla belongs to the warm and spicy fragrance family and […] More
Maison Margiela expands its REPLICA fragrance line with Ideal One, a new Eau de Parfum designed to evoke the intimacy of a perfect match. The launch marks a bold move into sensory intimacy, where human warmth meets technological precision through an innovative Skin Fusion Accord. FRAGRANCES Crafted by perfumer Christophe Raynaud, Ideal One takes inspiration […] More
Carolina Herrera introduces a fresh new chapter in its fragrance portfolio with La Bomba, a 2025 Eau de Parfum crafted for women who move through life with purpose and ease. True to its name, La Bomba makes a confident entrance, wrapped in a butterfly-shaped bottle that symbolizes transformation. The scent arrives as an invitation to […] More
The Chopova Lowena fragrance line is a bold step for the cult-favorite fashion brand. With three sprayable perfumes, Queen Rosa, Hay Zhasmina!, and Great Root, Green Ruth, and matching candles, the line pays homage to Bulgarian flora and tradition. Drawing on founder Emma Chopova’s Bulgarian heritage, the scents feature native ingredients like Bulgarian rose and […] More
Barénia by Hermès is a new addition to the brand’s fragrance lineup, launched in 2024. Created by Christine Nagel, this chypre fragrance offers a blend of fresh, floral, and woody elements. It opens with top notes of miracle berry and bergamot, followed by a heart of white ginger lily, and settles into a base of […] More
PHLUR‘s Soft Spot Eau de Parfum offers a modern take on the floral fragrance family, blending warm, inviting notes of vanilla orchid, sandalwood, and musk. As a skin-on-skin scent, Soft Spot brings a touch of intimacy, wrapping the wearer in a delicate yet sultry veil of warm florals and amber. This fragrance is designed to […] More
Reference Studios has launched its new brand, Reference Times, marking its entry into the olfactive world with a series of innovative fragrances. The debut took place at the Dover Street Parfums Market during Paris Fashion Week, with the first fragrance being a collaboration with NO/FAITH STUDIOS. Developed in partnership with EveryHuman, a tech-driven company […] More
Glossier introdues its latest fragrance collection, “Impressions of You,” which includes the beloved Glossier You Eau de Parfum alongside two new additions, Rêve and Doux. Set to launch on October 3rd, this collection is designed to create a personalized scent experience that interacts beautifully with individual body chemistry. Both Rêve and Doux feature the same […] More
Chanel ’s new No. 5 campaign, set for release in October, presents a cinematic twist with Hollywood stars Margot Robbie and Jacob Elordi as the leads. Directed by Luca Guadagnino, the short film See You at 5 follows the two actors as they navigate the anticipation of a missed rendezvous. Robbie, who has been an […] More
Cult Gaia, renowned for its iconic fashion pieces, has officially entered the beauty industry with the launch of its first fragrance line. The brand’s bold foray into perfume introduces three distinct scents, each inspired by Farsi words and designed to capture unique elements of nature and the human experience. The trio of fragrances—Zan, Mast, and […] More
