Prada introduces its latest fragrance, Paradoxe Virtual Flower Eau de Parfum, expanding the boundaries of sensory perception within the Fresh Floral fragrance family. This innovative scent, crafted in 2024, showcases floral elements enhanced in a unique way by Artificial Intelligence. This advanced technology allows perfumers to explore new creative possibilities and compose unexpected accords. […] More
Set against the iconic Hollywood sign, Miley Cyrus stars in the latest Gucci Flora campaign, embodying the empowering joy of creativity and nature. This campaign, envisioned by Sabato De Sarno, introduces Gucci Flora Gorgeous Orchid, the House’s first ozonic floral gourmand scent. The imagery captures Miley in a serene, flower-filled landscape, evoking a sense of […] More
For nearly a century, CHANEL N°5 has captured the multifaceted nature of womanhood. Created by Ernest Beaux in 1921, the fragrance became legendary when Marilyn Monroe famously declared in 1952 that it was “the only thing she wore to bed,” elevating CHANEL N°5 to iconic status and redefining the world of fragrance. View this […] More
Supermodel Anok Yai has been revealed as the new face of Alien Hypersense Eau de Parfum, the latest fragrance masterpiece from Mugler. FRAGRANCE At 26, the American-raised model of South Sudanese heritage embodies the powerful, dangerous, and enthralling essence of this new feminine scent, marking a thrilling chapter for both Yai and the iconic brand. […] More
Luxury house CELINE presented their new addition to Haute Parfumerie fragrances ‘EAU DE CALIFORNIE’ with campaign starring model Presley Gerber directed by Hedi Slimane. The new Celine ‘EAU DE CALIFORNIE’ awakes the memory of palo santo, that magical essence of wood,with fresh, smoky and creamy facets. In the background, the powdery notes of orris and […] More
Fashion house TORY BURCH presented ESSENCE OF DREAMS Fragrance Collection, created in partnership with Shiseido, that features five fragrances. The collection was inspired by an idea of a brighter future. Each of the five fragrances explore a dream and a feeling: Electric Sky – Freedom, Mystic Geranium – Joy, Divine Moon – Peace, Cosmic Wood […] More
Fashion brand MIU MIU presented their new fragrance Twist Eau de Magnolia with a campaign starring Emmy nominated actress Elle Fanning. Eau de Magnolia is a new addiction to the brand’s Twist line. The new Miu Miu Twist Eau de Magnolia is a glowingly positive, delicately attractive fresh-floral fragrance. It features notes of pear, pink […] More
German luxury fashion house MCM presented their new fragrance MCM ULTRA Eau de Parfum for women created by renowned perfumer Frank Voelkl, that celebrates positive attitude and the confidence to live freely and creatively. The contemporary fragrance invites all women to embrace their own individuality and journey, encouraging the belief that anything is possible. Inspired […] More
Luxury house GIORGIO ARMANI enlists actress and the brand’s ambassador Greta Ferro to star in their ACQUA DI GIOIA PERFUME 2022 campaign captured in Sicily by fashion photography duo Hunter & Gatti. In charge of styling was Francesca Parise, with beauty from hair stylist Renos Politis, and makeup artist Jean Charles Perrier. For the campaign Greta […] More
Actress Eiza González stars in Louis Vuitton On The Beach Fragrance campaign lensed by fashion photographer Thomas Whiteside. In charge of hair styling was Renato Campora, with makeup from beauty artist Kate Synnott, manicure by Betina R. Goldstein, and body point by David Gilmore. It opens with brightness and becomes a caress…Yuzu creates that brilliance. […] More
Discover MUGLER‘s newest fragrance – Angel Nova Eau de Parfum, a fragrance that celebrates daring, creativity and imagination with fruity, floral and woody scent. Supermodel Toni Garrn is the face of MUGLER Angel Nova Fragrance 2020 campaign. In charge of styling was Georgia Pendlebury, with beauty from hair stylist Vi Sapyyapy, and makeup artist Christine […] More
Bottega Veneta ventured into 2019 with release of two fragrances, Bottega Veneta Illusione for Him and Bottega Veneta Illusione for Her. The fragrance campaign enlisted image maker Fabien Baron who collaborated with stylist Ludivine Poiblanc for the campaign shoot featuring supermodels Simon Nessman and Vittoria Ceretti. Both models coming from the top of on-demand lists […] More
