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YSL Beauty introduces the Valentine’s Day Couture 2026 Collection through a focused selection of makeup releases designed exclusively for Nordstrom. The offering centers on two limited edition products that place emphasis on finish, pigment, and packaging, aligning seasonal presentation with the house’s established beauty codes. MAKEUP At the core of the release is the Valentine’s […] More
r.e.m. beauty expands its eye category with the launch of Sweet Dreams Eyeshadow Quads, a new collection built around mood, texture, and color choice. Designed as compact portals into different visual states, the quads invite wearers to select an atmosphere. EYESHADOWS Each Sweet Dreams quad features a new and improved talc-free formula developed to deliver […] More
Mariah the Scientist steps in as the new face ambassador for Urban Decay as the brand introduces Tube Job Mascara and opens a new retail channel. The R&B singer fronts the launch campaign while the mascara debuts exclusively on TikTok Shop. The release marks the first time a brand from L’Oréal Luxe has launched a […] More
Maybelline expands its Lash Sensational range with Lash Sensational Body Full Volume Lifting Washable Mascara, a formula designed for users who want significant lift, long wear, and buildable volume. The mascara arrives in three shades, Very Black, Blackest Black, and Brownish Black. MASCARAS The mascara centers on its 24-hour lifting effect. Once applied, the formula […] More
Dior introduces its Holiday 2025 makeup collection designed by Peter Philips, Creative and Image Director for Dior Makeup, and built around the theme Circus of Dreams. The collection arrives in limited-edition shades and finishes, with two complete looks, Spectacular Plum and Spectacular Fiery, built from products released exclusively for the season. MAKEUP The Spectacular Plum […] More
Kylie Jenner celebrates ten years of Kylie Cosmetics with the King Kylie Collection, a return to where it all began. Launching on October 18, the collection brings back the bold energy of Jenner’s early career and the viral beauty moments that defined a generation of fans, honoring the brand’s beginnings while introducing modern updates to […] More
Dolce & Gabbana Beauty launched the latest additions to its Bold Look line with two new products designed to expand creative expression. Paint Me Up! All Over Multi-Play Pigments & Topper and It’s Lit! All Over Micro Highlighter arrived as versatile tools for makeup artistry, each one shaped by innovation, high performance, and a refined […] More
Patrick Ta Beauty introduces new shades to its Major Dimension Eye Illusion Eyeshadow Duos, adding fresh sparkle to the existing collection. Each duo delivers multidimensional shimmer designed to transform eye makeup with super-fine sparkles and pearl pigments. EYESHADOWS The new shades bring distinct character to the series. When the Sun Sets offers a peach sparkle […] More
r.e.m. Beauty steps into Oz this season with a limited-edition capsule inspired by Wicked: For Good. Launching on October 1, the collection arrives just weeks before the film adaptation of Wicked premieres in theaters on November 21. Developed under the vision of Ariana Grande, the capsule transforms everyday beauty into an experience rooted in the […] More
Revolution launched the Bitten Cherry Collection, a range that turns 2025 beauty into a darker, juicier mood. With products that layer rich berry pigments and innovative formulas, the collection invites makeup lovers to experiment with shades that feel indulgent and daring. MAKEUP The collection opens with the Cherry Icon Rich Berry Eyeshadow Palette, priced at […] More
Sometimes, even the best mascara can fall flat if your lashes don’t have a lift. And eyelash curlers might seem like an optional step, but they can make a surprisingly big difference. By gently bending your lashes upward from the root, a curler opens the eyes, making them look more awake and defined. It also […] More
After more than 15 years away from the beauty segment, Mugler is making a bold return with a limited-edition makeup collection created in partnership with L’Oréal Paris. The launch follows L’Oréal’s acquisition of Mugler’s fashion and fragrance business in 2021 and marks a new chapter for the brand, which has long been defined by iconic […] More
