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Too Faced Introduces Hydrating Whipped Lip and Cheek Color

Multi-use color delivers hydration, buildable coverage, and a soft-focus finish.

Too Faced Introduces Hydrating Whipped Lip and Cheek Color
Courtesy of Too Faced

Too Faced introduces the Cloud Crush Whipped Lip & Cheek Colour, a creamy two-in-one formula designed to enhance lips and cheeks with a soft-focus finish. The product features a lightweight, whipped texture that delivers buildable color while keeping skin hydrated. Infused with hyaluronic oil, it nourishes and smooths, helping to blur the look of fine, dry lines.

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The formula offers a diffused wash of color that blends easily into the skin without disrupting foundation. Its buttery texture allows for a natural-looking finish, whether applied to cheeks for a healthy flush or to lips for a blurred, matte effect. The scent of toasted marshmallow adds a sensory touch, making application both functional and indulgent.

Courtesy of Too Faced

Available in eight shades, the range covers cool, warm, and vibrant tones. Milk & Cookies delivers a cool nude rose, while Headliner offers a warm nude rose. Bed Of Roses is a blushing true mauve, and Red Velvet brings a true red. Super Candy Clouds stands out with cool neon pink, Hopeful Romantic presents a rich magenta berry, Peach Blur offers a muted coral, and Love Potion gives a berry red. This variety allows users to match their mood or outfit while enjoying consistent performance.

Too Faced Introduces Hydrating Whipped Lip and Cheek Color
Courtesy of Too Faced

The Cloud Crush Whipped Lip & Cheek Colour is designed for multi-use. For lips, the doe-foot applicator glides the formula on smoothly, allowing control over coverage. Tapping with a finger can create a blurred effect. For cheeks, one to three dots applied directly from the applicator can be blended out with fingertips or a brush for even color distribution. A pro tip suggests blending the formula on lips first, then using any excess on the finger to add a matching flush to cheeks.

Courtesy of Too Faced

The formula’s benefits extend beyond its color payoff. It offers up to 12 hours of fade-resistant wear on both lips and cheeks, maintaining color integrity throughout the day. It resists feathering and bleeding on lips, and avoids creasing on cheeks. The color remains true and comfortable, feeling light on the skin while providing hydration. Its vegan, gluten-free, and cruelty-free formulation excludes parabens, formaldehydes, phthalates, mineral oil, and other commonly avoided ingredients, and contains less than one percent synthetic fragrance.

Courtesy of Too Faced

Suitable for all skin types, the Cloud Crush Whipped Lip & Cheek Colour applies smoothly and feels velvety upon contact. It supports skin hydration while delivering a natural, polished look. The 4.3 g tube is priced at $28.00, offering a compact, travel-friendly option for everyday use.

Written by Jana Kostic

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