When Dyson first launched the Airwrap™ in 2018, I remember the flood of videos on Instagram and TikTok, hair wrapping around the barrels like magic, frizz vanishing in a single pass. The hype felt unreal. Fast forward to now, and I had the chance to test the brand’s next generation Airwrap™ multi-styler. I can confirm: it feels just as futuristic in my hands as it looked on screen back then.
HAIR
Because my hair is bleached, I’m very careful about the products and tools I use. The health of my hair comes first, so I usually avoid heat styling unless I absolutely have to. The Airwrap™ immediately reassured me, the way it uses air instead of extreme heat meant I could style without that usual worry about breakage. It gave me the freedom to experiment with curls, waves, and smooth finishes while still keeping my hair healthy.
From the moment I switched it on, I noticed how much faster and more intuitive it has become. Dyson has re-engineered the attachments, making them not only smarter but easier to use across different hair types. The new curling barrels with a rotating cool tip were a dream, I didn’t need to switch them out when changing curl directions, which saved me precious minutes. For someone juggling shoots, editing deadlines, and travel as part of DSCENE’s daily rhythm, that kind of efficiency is a lifesaver.
The brush heads smoothed my strands without pulling, and the dual-purpose Coanda smoothing dryer impressed me most. I could rough-dry my hair, then use the same attachment to tame flyaways and polish the look. On busy mornings before a meeting or a flight, having one tool that handles multiple steps makes all the difference.
Styling with the Airwrap™ felt less like battling with tools and more like customizing the finish I wanted. Dyson now offers personalization through Dyson Direct, which lets you build a set based on your hair type. That’s exactly the kind of update I’ve been waiting for, because no two routines are alike. The tool feels made for me rather than me adapting to it.
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Knowing the story behind it makes the experience even richer. Dyson’s engineers tested it virtually, using computational fluid dynamics and machine learning to design the airflow. Sustainability is really important to me, so the fact that existing Airwrap™ owners can upgrade attachments without buying a whole new device stood out immediately. It feels rare to see a beauty brand innovating in a way that also reduces waste.
After using it, I understand why the Airwrap™ has earned its cult status. It makes curling, smoothing, and volumizing feel accessible, salon results without leaving home. For me, it’s now a device that respects the fragility of bleached hair while keeping up with the pace of a DSCENE editor’s schedule. That balance of care and speed has made the next generation Airwrap™ an essential part of my routine.
The next generation Dyson Airwrap™ multi-styler is available now through Dyson and online at Dyson Demo stores, where you can also explore customized attachment sets. If you already own the original, you can simply upgrade the attachments. After testing it myself, I’d call it a true evolution in how at-home styling feels.
