Valentino Beauty has launched a new artistic project centered on reinterpreting the Born in Roma fragrance bottle through digital art. The initiative brings together seven digital artists, each asked to revisit the Born in Roma Donna and Uomo bottles using their own visual language.
The selected artists represent a wide range of visual approaches and technical styles. The group includes Infiniteyay, Daily Splice, Xeocho, Chrissie Abbott, Andrew Knives, Maria Ines Guil, and Simon Bailly. Each participant was chosen for a distinctive approach to digital expression, allowing the project to present multiple interpretations of the same object.
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Artists were invited to work in either video or still formats. This flexibility allows the Born in Roma bottle to shift between motion and static representation, depending on each artist’s chosen medium. While the artists received full expressive freedom, the project followed one clear guiding intention: every interpretation needed to retain a recognizable connection to the Born in Roma identity.
The Born in Roma bottle serves as the visual anchor of the collaboration. Known for its signature pink color, the bottle functions as a shared reference point throughout the project. Artists were encouraged to explore different modes of interpretation, adapting the form, surface, and presence of the bottle to align with their individual practices. Some works emphasize digital transformation, while others focus on composition, texture, or atmosphere.
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The final artworks will be released on Valentino Beauty’s Instagram account, where they will appear together as a curated digital gallery. Presented sequentially, the works create a collective portrait of the Born in Roma universe viewed through seven separate creative lenses.
This initiative extends Valentino Beauty’s engagement with creative collaboration and digital art by bringing together artists with varied visual approaches into a single shared framework. Through the series, Born in Roma functions as a point of artistic interpretation shaped by personal vision and digital technique, positioning the fragrance within an ongoing conversation about creativity and authorship in contemporary digital culture.
