Rhode expands its product range with the launch of Caffeine Reset and Peptide Lip Boost, two new treatments that address fatigue, puffiness, and lip volume. Founded by Hailey Bieber, the brand continues to build its reputation around concise routines and targeted formulas. To mark the release, Rhode tapped supermodel Anok Yai to star in a winter-focused campaign that frames the products within a cool visual language aligned with the season.
SKINCARE
Caffeine Reset marks Rhode’s first face mask. Designed as a sculpting cream mask, it targets signs of tired skin through a formula built around caffeine, peptides, and poppy extract. The mask aims to reduce puffiness and create a more sculpted appearance within minutes, positioning it as a quick-impact treatment rather than a prolonged ritual. Rhode recommends using it first thing in the morning, framing the product as a preparatory step before makeup or daily skincare. The intent centers on waking the skin, supporting hydration, and creating a fresher, more alert look.
The texture plays a central role in how the mask functions. Applied as a cream and washed off after use, Caffeine Reset leaves behind a light layer of hydration rather than a heavy residue. This finish allows the skin to feel supple and comfortable after removal, supporting a smooth transition into the rest of a routine. The brand presents the mask as a practical response to puffiness and dullness, especially during colder months when skin often appears less energized.
Peptide Lip Boost approaches treatment from a different angle, focusing on volume, comfort, and surface smoothing. Developed as a balmy lip mask, the formula relies on four peptides alongside a konjac hyaluronic acid complex and amino acids. These components work to enhance the appearance of lip fullness while supporting moisture and softening the look of lip lines.
The texture of Peptide Lip Boost remains thick and cushiony, creating a noticeable yet comfortable sensation on the lips. Rhode describes the feel as tingly without discomfort, emphasizing wearability for daily use. The lip mask comes in two options: a refreshing Sugarmint version and an unscented alternative. This choice allows users to tailor the experience based on preference, whether they favor a subtle sensory element or a neutral finish.
Caffeine Reset retails for $38 USD, while Peptide Lip Boost is priced at $23 USD. Both products become available through the brand’s website starting February 9.
