Shiseido has appointed LISA as its new Global Ambassador, marking a major moment for the Japanese beauty brand as it continues to expand the global presence of its skincare portfolio. The 28-year-old artist will front Shiseido’s flagship Ultimune franchise, debuting in a new campaign titled Fast. Slow. Free.
SKINCARE
The campaign represents LISA’s first collaboration with Shiseido and places her at the center of the brand’s skincare narrative. Known internationally as a member of BLACKPINK, as well as a successful solo artist, dancer, and actress, LISA brings a multifaceted public image that aligns with Ultimune’s focus on long-term skin strength and inner resilience.
According to Shiseido, LISA was chosen for her constant evolution and creative discipline. Echo Lo, Global Brand President of Shiseido, described her as a figure who “perfectly reflects a beauty that moves beyond limits,” noting that her approach to self-expression mirrors the philosophy behind Ultimune. The serum, first launched in 2014, has become one of the brand’s most recognizable products, earning more than 330 beauty awards worldwide.
The Fast. Slow. Free campaign will roll out this month across Shiseido’s Instagram and TikTok platforms. Structured as a three-part film, the project follows LISA as she shares insights into her skincare routine, personal rhythm, and passions, framing skincare as a form of balance rather than correction.
Beyond music, LISA’s profile has continued to expand across fashion and entertainment. She made her acting debut in HBO’s The White Lotus and was recently announced as the face of the NikeSKIMS Spring 2026 collection. With more than 100 million followers on Instagram, her global reach positions her as a key figure for Shiseido’s international audience.
Commenting on the partnership, LISA said she has long admired the brand and felt an immediate connection to Ultimune’s approach. She emphasized that beauty, for her, is rooted in confidence, growth, and feeling strong over time, rather than focusing on age or surface change. Ultimune Power Infusing Serum, she added, has become a personal essential.
View this post on Instagram
With this appointment, Shiseido reinforces its strategy of aligning advanced Japanese skincare with global cultural figures. LISA’s debut as Global Ambassador signals a new chapter for Ultimune, one that places skin strength, individuality, and inner energy at the center of contemporary beauty.
