Amouage introduces its redesigned Luxury Body Line, bringing six of the Omani High Perfumery House’s fragrances into a collection of body and hair care products. Under the creative direction of Renaud Salmon, the range includes Guidance, Decision, Purpose, Love Delight, Honour Woman and Reflection Man. The collection features 19 products across four categories: Body Lotion, Bath & Shower Gel, Hand Cream and Hair Perfume.
BODY CARE
The new line extends the experience of Amouage fragrances into daily care rituals, with formulas developed specifically for each scent. Salmon approached the project by examining how different textures and applications could reveal additional characteristics of familiar compositions. Each formulation incorporates Omani Frankincense oil, connecting the products to the house’s origins while contributing to their skincare properties.
The collection also maintains generous fragrance concentrations, ranging from 1.6% in the Body Lotion to 5% in the Hair Perfume. These levels allow the products to retain the identity of their corresponding perfumes while offering different ways to experience their compositions throughout the day.
The Hand Cream features a lightweight formula that absorbs quickly and leaves a comfortable, non-greasy finish. Jojoba Oil, Sunflower Seed Oil and Acacia Flower Wax provide hydration and support skin elasticity, while Chamomile Flower Extract helps soothe the hands. Amouage developed the cream for repeated daily application, allowing users to experience their preferred fragrance through a practical skincare product.
For the Bath & Shower Gel, Amouage worked with formulation specialists at Nortempresa to create a gentle cleansing formula with a rich, scented foam. The development process focused on balancing generous lather with skin hydration. Aloe vera helps maintain moisture, allowing the gel to deliver a comfortable cleansing experience while introducing the fragrance through bathing.
The Body Lotion combines Jojoba Oil, Avocado, Sunflower Seed Oil and Acacia Flower Wax in a formula that hydrates, supports elasticity and absorbs easily. Its lightweight texture allows users to apply the lotion before their Eau de Parfum or Exceptional Extrait, extending the fragrance experience through complementary products.
The Hair Perfume introduces a lighter application format with a fragrance concentration of 5%. Its formula incorporates advanced Sugar Technology to nourish hair while supporting softness and shine. Amouage developed the product for regular application, offering a portable way to refresh the scent throughout the day.
All six fragrances appear in the Bath & Shower Gel and Body Lotion categories. Guidance, Honour Woman, Reflection Man and Decision also feature as Hand Creams, while Guidance, Love Delight and Honour Woman complete the Hair Perfume selection.
Amouage introduces updated packaging throughout the collection. The Bath & Shower Gel and Body Lotion bottles feature vertical fluting inspired by the house’s emblem, with matching detailing on the Hand Cream caps. Matte sandy tones reference Oman’s desert environment, while black typography identifies each fragrance. The outer packaging incorporates artwork by Louise Mertens, connecting individual products with their original perfume presentations.
The Amouage Luxury Body Line launched through Amouage website and selected Amouage boutiques. The collection will reach additional international markets through selected distributors beginning November 2, 2026.
