Louis Vuitton introduces eLVes, its latest addition to the Les Parfums Louis Vuitton collection, with a digital campaign spotlighting the essence of modern femininity. Inspired by the Maison’s long-standing connection to travel and reinvention, the new fragrance is a tribute to the women who chart their own course, unapologetically curious, and free. More than a […] More
Drake ’s Better World Fragrance House has officially entered the eau de parfum space with the launch of Summer Mink, a scent designed to balance warmth and freshness through a layered, sophisticated composition. Summer Mink marks Better World Fragrance House’s first eau de parfum and launches exclusively at Ulta Beauty this spring. FRAGRANCES The fragrance […] More
A new era in lip care has arrived, and it’s smushy. The NYX Cosmetics presents Smushy Matte Lip Balm redefines what a matte lip can feel like, offering a plush, buildable tint wrapped in a soft, weightless texture. Combining the comfort of a balm with a trendy blurred finish, this launch introduces a playful twist […] More
Byredo continues to explore the boundaries of scent and design with the launch of Infra Luna 2.0, its second collaborative lamp developed with French designer Benoit Lalloz. Building on the success of the original release, the new edition refines the concept of a scent diffuser that operates without a flame. Instead, the lamp uses targeted […] More
The Ordinary is pulling back the curtain on one of the beauty industry’s most expensive habits: celebrity endorsements. From April 25 to 27, the skincare brand is hosting a three-day pop-up in New York City’s Soho neighborhood titled “The Secret Ingredient.” The experiential installation takes a direct aim at inflated marketing costs and the price […] More
Glossier has recruited internet icon Quen Blackwell to star in the campaign for its newest “Balm Dotcom” flavor: Espresso. The YouTuber and actress brings her signature offbeat energy to the office-themed shoot, portraying a chaotic-yet-chic desk jockey. The campaign marks another nod to Gen Z humor and digital culture, aligning Glossier’s branding with a younger, […] More
Billie is turning heads, and noses, in Midtown Manhattan with a bold campaign designed to make passersby stop and smell the armpit. The beauty brand, known for its playful approach to personal care, has unveiled a series of scratch-and-sniff posters near Penn Station to promote the newest scent of its best-selling All Day Deodorant, “Coco […] More
Carolina Herrera introduces a fresh new chapter in its fragrance portfolio with La Bomba, a 2025 Eau de Parfum crafted for women who move through life with purpose and ease. True to its name, La Bomba makes a confident entrance, wrapped in a butterfly-shaped bottle that symbolizes transformation. The scent arrives as an invitation to […] More
Fenty Beauty has officially confirmed what fans have been waiting to hear for years—Body Lava is back. The smooth, gel-based body luminizer that first launched seven years ago is making its long-awaited return for Summer 2025. Designed to deliver an all-over glow with the impact of a highlighter, Body Lava is set to land soon […] More
After months of teasing and a steady stream of cryptic Instagram hints, SZA has officially stepped into the beauty arena. The Grammy-winning singer-songwriter introduced her debut collection under the name Not Beauty, a brand she describes not as a commercial entry into the beauty market, but as a personal solution to a long-standing problem. Designed […] More
Dyson marked a major milestone by hosting its first official event in Belgrade, Serbia. The exclusive gathering celebrated the opening of the brand’s first local Demo Zone at Galerija Belgrade, where Dyson’s iconic hair styling tools and new OnTrac wireless headphones are now available. To commemorate the occasion, Dyson held a special event at Štab […] More
SHEGLAM is dialing up the glow with the release of its new Buttery Bliss Blush Stick, a pocket-sized powerhouse designed to deliver hydration, buildable pigment, and a luminous finish. Described as “smoother than smooth,” the product is crafted to blend seamlessly into the skin, giving cheeks a natural flush with a dewy, skin-like texture. Retailing […] More
