Mienne, a new luxury house devoted to desire, enters the beauty space with a line of body care designed to elevate intimacy and ritual. Launching today, the debut collection reimagines everyday skincare as a sensual experience, inviting users to rediscover the body through layers of touch, scent, and sensation. Powered by a combination of aphrodisiacs and active ingredients, the collection encourages users to slow down, reconnect, and explore pleasure in daily moments.
SKINCARE
At the center of Mienne’s philosophy is the idea that skincare can be erotic. Each product pairs high-performance ingredients, like hyaluronic acid, niacinamide, and phyto collagen, with traditional aphrodisiacs such as ashwagandha, maca, and ginger. The result is what the brand calls “objects of desire”, functional, beautifully designed products meant to stimulate both skin and senses. These include body crèmes, soaps, serums, and a candle that melts into massage oil. Each item is packaged in sculptural vessels that reflect Mienne’s design-forward, sensual ethos.
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The collection is led by the standout Sex Serum, a hydrating, pH-balanced gel formulated for intimate skin. Designed for both solo and partnered use, it features a blend of soothing botanicals and stimulating plant extracts. Vitamin E, squalane, aloe, and bamboo extract work together to nourish and lubricate, while the aphrodisiac blend enhances sensation. A travel-sized version offers the same formula in a discreet, portable form.
To bring its vision to life, Mienne introduces its founding Muses: a collective of artists and performers who embody liberated sensuality. The launch campaign stars actress and media personality Julia Fox, choreographer Parris Goebel, and singer Lourdes “Lola” Leon. Each represents Mienne’s core values of confidence, composure, and unapologetic expression of desire.
Beyond the Sex Serum, the full collection addresses the entire body with a sensory approach. The Body Crème melts into a luxe oil finish with skin-firming actives. The Body Wash offers a fragrant lather in two scents: Fleurir (a floral gourmand) and Incendier (smokey woods). The ergonomic Bar Soap, hydrating Body Serum, and richly moisturizing Hand Crème continue this layered approach. The Massage Candle sets the mood before melting into a warm oil, inviting tactile intimacy and deeper connection.
Mienne’s design language, through fragrance, texture, and packaging, aligns with its belief that sensuality is an aesthetic act. Each formula reflects a thoughtful contrast of softness and strength, utility and indulgence. “Mienne Upends what luxury body care can be,” says a brand spokesperson. “It’s less about correction and more about connection, about feeling, not fixing.” Rather than isolate skincare and intimacy, the brand merges them into a shared ritual space.
Available first through the brand’s website and select global retailers, Mienne’s collection signals a shift in the luxury wellness category. Positioned between beauty, fashion, and sexual wellness, the brand introduces a new vocabulary of desire rooted in care and curiosity. As Mienne grows, it invites users to see everyday rituals as opportunities for intimacy and sensual awareness.
