Starface, the skincare brand known for reimagining blemish care with playful design, is officially entering the fashion space. The brand’s debut crossover arrives through a limited-edition collaboration with Heaven by Marc Jacobs, bringing together skincare functionality and fashion’s rebellious streak. The partnership launches with a campaign featuring Grimes, Lil Uzi Vert, beabadoobee, and BB Trickz, […] More
MAC Cosmetics is adding a dose of heiress energy to its latest Mother’s Day campaign with the introduction of the new “Lipglass Air” Non-Sticky Gloss. Model Amelia Gray stars in the campaign, which plays on the iconic “nepo baby” label with a modern twist. In the ad, she sports a Paris Hilton-inspired tank top reading […] More
Benefit Cosmetics is giving its cult-favorite Benetint a seasonal refresh with the launch of several new shades, including Dark Cherry and Raspberry, officially available starting May 7. Known for its multitasking formula that delivers a long-lasting flush to both lips and cheeks, Benetint’s latest update adds deeper hues to its lineup, offering more options for […] More
Pat McGrath Labs expands its Skin Fetish lineup with a product designed to bring editorial luminosity into everyday routines: the new Glass 001 Legendary Glow Setting Spray. Launching as part of the “Skin Fetish” franchise, the setting spray is a response to McGrath’s viral backstage beauty moment at Maison Margiela, where her glass skin look […] More
House of Hur continues to draw attention in the beauty industry with the expansion of its Moist Ampoule Blusher range. Known for its serum-like texture and skincare-first approach, the line now features three new shades, Pink Rosie, Ruby Red, and Berry Purple, bringing the total color offering to nine. Designed to create a natural flush […] More
Louis Vuitton introduces eLVes, its latest addition to the Les Parfums Louis Vuitton collection, with a digital campaign spotlighting the essence of modern femininity. Inspired by the Maison’s long-standing connection to travel and reinvention, the new fragrance is a tribute to the women who chart their own course, unapologetically curious, and free. More than a […] More
Drake ’s Better World Fragrance House has officially entered the eau de parfum space with the launch of Summer Mink, a scent designed to balance warmth and freshness through a layered, sophisticated composition. Summer Mink marks Better World Fragrance House’s first eau de parfum and launches exclusively at Ulta Beauty this spring. FRAGRANCES The fragrance […] More
A new era in lip care has arrived, and it’s smushy. The NYX Cosmetics presents Smushy Matte Lip Balm redefines what a matte lip can feel like, offering a plush, buildable tint wrapped in a soft, weightless texture. Combining the comfort of a balm with a trendy blurred finish, this launch introduces a playful twist […] More
Byredo continues to explore the boundaries of scent and design with the launch of Infra Luna 2.0, its second collaborative lamp developed with French designer Benoit Lalloz. Building on the success of the original release, the new edition refines the concept of a scent diffuser that operates without a flame. Instead, the lamp uses targeted […] More
The Ordinary is pulling back the curtain on one of the beauty industry’s most expensive habits: celebrity endorsements. From April 25 to 27, the skincare brand is hosting a three-day pop-up in New York City’s Soho neighborhood titled “The Secret Ingredient.” The experiential installation takes a direct aim at inflated marketing costs and the price […] More
Glossier has recruited internet icon Quen Blackwell to star in the campaign for its newest “Balm Dotcom” flavor: Espresso. The YouTuber and actress brings her signature offbeat energy to the office-themed shoot, portraying a chaotic-yet-chic desk jockey. The campaign marks another nod to Gen Z humor and digital culture, aligning Glossier’s branding with a younger, […] More
Billie is turning heads, and noses, in Midtown Manhattan with a bold campaign designed to make passersby stop and smell the armpit. The beauty brand, known for its playful approach to personal care, has unveiled a series of scratch-and-sniff posters near Penn Station to promote the newest scent of its best-selling All Day Deodorant, “Coco […] More
