Latest stories

  • Guerlain Unveils the Majestic Feathers Collection

    Guerlain reimagines its most iconic beauty products through the lens of nature’s most extravagant spectacle, bird plumage. MAKEUP The Majestic Feathers collection transforms Rouge G, Météorites, Terracotta, and Ombres G into richly adorned objects of desire, dressed in hues and textures inspired by the brilliance of peacocks, phoenixes, and other winged wonders. Rouge G: Feathered […] More

  • Marc Jacobs Introduces Perfect Absolute Fragrance

    Marc Jacobs expands the Perfect fragrance collection with a new chapter, Perfect Absolute, launched in 2025. This iteration offers a deeper and more concentrated version of the original, designed to leave a lasting impression through bold contrasts and a lush oriental floral profile. Everyone is invited into its intensified world of scent. FRAGRANCES At the […] More

  • Pat McGrath Labs Launches Legendary Longwear Lip Liner

    Pat McGrath Labs has introduced its latest innovation with the launch of the Legendary Longwear Lip Liner, a pencil designed to resist smudging, transferring, and fading throughout the day. Known for delivering high-impact formulas with a luxury finish, the brand continues to expand its lip category with a product that’s already gaining traction on BeautyTok. […] More

  • Byredo Enters the Tinted Lip Balm Trend

    Byredo expands its beauty offerings with a new line of Lip Care Balms, combining the brand’s sensorial approach to fragrance with a fresh take on tinted lip hydration. Known for its cult perfumes and minimalist packaging, Byredo enters the lip balm category with a product designed to feel as indulgent as its best-selling scents. The […] More

  • H&M Beauty and Chupa Chups Bring a Nostalgic Twist to Summer Routines

    H&M Beauty is serving up a sugar rush this summer with its newest limited edition collaboration, this time with none other than Chupa Chups. Launching in July 2025, the playful capsule captures the fun and flavor of the iconic lollipop brand through a candy-colored lineup of lip care, body mist, and accessories designed to turn […] More

  • Charlotte Tilbury Partners With Dallas Cowboys Cheerleaders

    Charlotte Tilbury, the cult-favorite beauty brand synonymous with red carpet glamour and confidence, has just announced its first-ever sports partnership and it’s a showstopper. The iconic Dallas Cowboys Cheerleaders are joining forces with Charlotte Tilbury, marking a bold new chapter where beauty and athleticism collide. MAKEUP Both Charlotte Tilbury and the Dallas Cowboys Cheerleaders are […] More

  • The New Body Care Rituals Taking Over Summer 2025

    Body care in Summer 2025 is less about the 12-step routine and more about impact, efficiency, and experience. Skincare has long set the standard for thoughtful, ingredient-driven rituals, but now, those same standards are being applied neck-down. As temperatures rise, so do expectations. BODY CARE Hydration is no longer enough. Below, the season’s most relevant […] More

  • Glossier Launches Revamped Body Hero Collection

    Glossier returns to body care with a fresh lineup of sensorial essentials launching June 17, this time, with improved formulas and two distinct scents designed to elevate your daily routine. The new drop introduces a five-piece Body Hero collection alongside a brand-new Body & Hair Fragrance Mist, each available in Orange Blossom Neroli or Sandstone. […] More

  • Muhza Introduces Cycle-Syncing Skincare for Hormonal Balance

    Muhza is reshaping the conversation around skincare by designing products that work with, not against, the hormonal shifts of the menstrual cycle. SKINCARE After struggling with hormonal acne brought on by PCOS, founder Alexia Coutts realized that traditional skincare routines often ignore the body’s natural rhythms. In response, she created Muhza, a brand that merges […] More

  • Fara Homidi Launches Essential Bronzer Compact with Paloma Elsesser

    Fara Homidi expands her minimalist beauty line with the launch of the Essential Bronzer Compact, a new collection of four powder-to-cream bronzers designed to enhance skin without excess. The campaign features model Paloma Elsesser, whose presence continues to shape conversations around beauty standards and representation. Known for its precise and selective approach to product development, […] More

  • Kris Jenner, Cosmetic Surgery, and the Business of Control

    Kris Jenner recently revealed that she underwent a facelift, this time performed by New York-based plastic surgeon Dr. Steven Levine. While the reveal wasn’t framed as a dramatic storyline on The Kardashians, her noticeably refreshed appearance, and the confirmation from both Dr. Levine and media outlets, sparked renewed conversation around cosmetic surgery, aging, and the […] More

  • Huda Kattan Reclaims Full Ownership of Huda Beauty

    Huda Kattan has bought back the equity stake in Huda Beauty previously held by TSG Consumer, regaining full ownership of the brand she founded. The move comes a year after she returned as CEO and marks a significant moment for one of beauty’s most influential entrepreneurs. TSG initially invested in the company in 2017, during […] More

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