The skincare industry in 2025 is evolving with a dual focus: advanced innovation meets stripped-down simplicity. Consumers are more informed, less patient with marketing fluff, and increasingly drawn to products that are either high-performance or purposefully minimal. Whether it’s a swipe-on serum stick or a biotech-powered face cream, the demands are clear – products must […] More
Snif’s newest fragrance, Swede Tooth, may have already sold out, but its syrupy legacy is just getting started. Priced at $65 for 30ml (plus a 2ml tester), this Floral Fruity Gourmand scent delivers a sugar rush straight from the candy aisles of Stockholm. It’s an olfactory tribute to Scandinavian sweets, those chewy, juicy, slightly sour, […] More
Maison Margiela expands its REPLICA fragrance line with Ideal One, a new Eau de Parfum designed to evoke the intimacy of a perfect match. The launch marks a bold move into sensory intimacy, where human warmth meets technological precision through an innovative Skin Fusion Accord. FRAGRANCES Crafted by perfumer Christophe Raynaud, Ideal One takes inspiration […] More
In 2025, the beauty industry is evolving beyond aesthetics and performance. Today’s most exciting emerging brands aren’t just focused on pigment payoff or packaging, they’re rethinking what beauty means altogether. From fragrances that evoke emotion to skincare rooted in cultural traditions, these newcomers are pushing against convention while finding new ways to connect with consumers. […] More
The experience of becoming a new mother is joyful and lovely. However, it frequently entails a unique set of difficulties and demanding responsibilities. Despite the restless nights and never-ending to-do lists, new moms need to put their health first. BEAUTY Simple self-care rituals can offer much-needed moments of respite, helping moms recharge both physically and […] More
CHANEL never treated chance as a stroke of luck. For Gabrielle Chanel, it was a decision. A move made with purpose. “Chance is my soul,” she famously declared. In the universe she created, chance doesn’t arrive uninvited, it’s pursued, created, and claimed. That philosophy lives on in CHANEL’s fragrance line CHANCE, a series that doesn’t […] More
In recent years, the skincare industry has witnessed a resurgence of interest in animal-based products, marking a departure from the previously dominant vegan and plant-based trends. SKINCARE This shift is characterized by the revival of traditional ingredients such as beef tallow, snail mucin, and bee venom, which are gaining popularity for their purported skin benefits […] More
The quest for luminous, healthy-looking skin is universal, yet terms like “radiant” and “glowing” often remain vague and confusing for consumers. The Ordinary, renowned for demystifying skincare ingredients and making effective skincare accessible, aims to redefine the meaning of radiance. The brand introduces its latest innovation, the Multi-Antioxidant Radiance Serum, launching on April 1st. SKINCARE […] More
Harry Styles’ beauty brand Pleasing has expanded its lineup with the launch of the Big Lip and Cheek Tint, a multi-use balm designed to add a warm, buildable flush to the face. MAKEUP The latest release blends skincare and makeup, offering both hydration and color in one sleek package. The Big Lip and Cheek Tint […] More
The Ordinary expands its skincare innovation with the launch of the Multi-Active Delivery Essence, the brand’s first-ever essence formula designed to hydrate, soften, and enhance ingredient penetration. SKINCARE Set to launch on February 25, this new addition enters the ‘Prep’ phase of skincare, optimizing the skin’s ability to absorb active ingredients for maximum effectiveness. A […] More
As the days grow longer and the promise of spring lingers in the air, it’s time to elevate your skincare routine to meet the season’s demands. SKINCARE Woods_Copenhagen’s Spring Essentials collection continues to offer meticulously crafted products designed to shield your skin from the sun’s intensifying rays while maintaining a luxurious, lightweight feel. Elevate Your […] More
Kylie Cosmetics expands its fragrance line with Cosmic 2.0, a fresh and floral evolution of the brand’s debut scent. This new Eau de Parfum brings a lighter, brighter twist to the original Cosmic fragrance, blending pear accord, vanilla orchid, sandalwood, amber, and pink pepper essence for a balance of vibrance and warmth. FRAGRANCES “I loved […] More
