Uni, the ocean-powered luxury bodycare brand founded by Alexandra Keating, launches its Holiday 2025 campaign, “Trust Me, She Wants Uni,” featuring model, activist, and investor Adwoa Aboah.
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Aboah’s connection with Uni began through genuine admiration for the brand’s sustainable mission and sensorial formulations. Over time, that connection developed into a long-term partnership reflecting their aligned values and creative vision. Her involvement extends beyond a traditional brand relationship, as she also serves as an investor, representing the evolution of both her own perspective on conscious beauty and Uni’s rise as a modern voice in the bodycare industry.
“Adwoa embodies everything Uni stands for: honesty, consciousness, and authenticity,” said Alexandra Keating, Founder and CEO of Uni. “She represents a generation that values transparency and self-expression as much as product efficacy. Her influence extends far beyond beauty, it’s cultural. Partnering with her felt like a natural progression in bringing Uni’s mission to life on a global stage.”
The campaign captures Aboah through Uni’s distinct visual language, guided by the sea and anchored in design. Its aesthetic ties together sleek aluminum packaging, scent-forward formulations, and high-performance results.
Aboah describes the partnership as one built on real connection. “When I discovered Uni, I loved that they made sustainability feel sexy,” she said. “There’s an honesty in what the brand does that resonates with me. After using the products and seeing how naturally they fit into my own routine, investment felt like an extension of who I am. This campaign celebrates that shared vision – that you can have beautiful, high-performing products that are sustainable.”
The launch follows a year of milestones for Uni, including its nationwide retail debut at Ulta Beauty. The expansion introduced the brand’s ocean-powered message to a broader audience. As Uni looks ahead, its work with Aboah reflects a shared vision for modern beauty shaped by sustainability and design.
