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Charlotte Casiraghi for Gucci Forever Now 2013 ad campaign


Gucci has teamed upwith P & G Prestige to  launch their first ever collection of products for face , skin, eyes and nails. The face of the campaign is Charlotte Casiraghi,daughter of Princess Caroline of Monaco.

” Her beauty reminds me of the immortal Brigitte Bardot ,” said Karl Lagerfeld on Charlotte Casiraghi in an interview. With brown hair and perfect eyebrows that frame a look of an oceanic vocation , Charlotte exudes beauty and timeless classicism against the sway of an always changing industry. Now, after 4 years representing the essence of the Gucci woman in the ad campaigns in support of Gucci Forever fragrance and in some of theit most poetic campaigns under the command of Peter Lindbergh , the daughter of Princess Caroline of Monaco is entrusted with a new mission under the signature of Frida Giannini : face of the first line of Gucci’s cosmetics . Starting from September in key location around the world, the brand will present for the first time its own collection of products for face , lips , eyes and nail polish.

“Charlotte was a natural choice as she embodies the modern iconic Gucci woman,” said Gucci creative director Frida Giannini to WWD.

“I have really enjoyed my relationship with Frida over these last four years, and I am now excited to work with her again on this signature product. I have great admiration for her both as a designer and a strong and visionary woman” she says. The campaign was photographed by Mert Alas and Marcus Piggott , will be released in a few months with a fashion film that was directed by Fabien Baron.

Source: Citizens of Fashion

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