New Beauty Campaign – Dove Positive Change

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Dove is continuing its decade-long "Real Beauty" campaign with a Photoshop action that seeks to un-airbrush unrealistic images of models.

In a released statement and video explaining its campaign, Dove says the goal of the Photoshop file was to target art directors, graphic designers and photo retouchers — those responsible for manipulating images – in an effort to "put a stop to the negative beauty messages we send and receive every day via our social networks."

You can watch the campaign video below and find more information about it on Dove's campaign page