The panther is the symbol of Cartier femininity: divine, exquisite and rebellious simultaneously. In a word: free. Free to love and live life to the full, with passion, eye to eye. The panther first inspired a Cartier perfume in the 1980s. The fragrance captured the zeitgeist of its day but was in need of an update, a more contemporary sillage, an unexplored, almost paradoxical accord: a feral floral. Cartier perfumer Mathilde Laurent began with a gardenia. From this fresh flower she set out to create a fragrance that would leave pure, mesmerising tracks of a colour pushed to its animalistic limit.
The video campaign is directed by Sean Ellis and features the song “Into trouble” by Lilly Wood And The Prick. Take a look below.