Actress Blake Lively has been announced as L’Oreal Paris‘ latest spokesperson.
“Blake embodies all the modern codes of Hollywood glamour. She is flashing a substantial swath of upper elegance and sensuality. She has become a beauty icon for a whole generation with her gorgeous gold-dipped hair, luminous gaze and drop-dead smile. Today, this strong, charismatic and definitely glowing actress is joining the L’Oréal Paris family. And we’re so proud to welcome her,” said Cyril Chapuy, Brand Global President of L’Oréal Paris
Blake says: “I am thrilled and honored to join the incredible women who represent L’Oréal Paris. From the versatile and motivational Brand Ambassadors, to all the women who proudly wear L’Oréal Paris each day. I grew up with the inspiration of their message, ‘We’re worth it.’ What an important value to instill in women. That beauty is rooted in confidence. That is key. That is why I’m so proud to be a L’Oréal Paris woman.”
Blake joins the likes of Jennifer Lopez, Eva Longoria, Lara Stone and Jane Fonda as spokesperson for the beauty brand.