British beauty brand Rehab enters men’s grooming with actor Lucien Laviscount as the face of its debut campaign. Known for his role as Alfie in Emily in Paris, Laviscount lends presence and charisma to a launch that translates Rehab’s performance-led beauty philosophy into a men’s line centered on simplicity and care.
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Founded in 2022 by friends Vicky Ellis and Anastasia Tozer, Rehab built its reputation on high-performing formulas designed for visible results. With this new release, the brand extends its reach while maintaining its clear focus on effective, uncomplicated beauty. Laviscount’s role as campaign lead brings a refined energy that aligns with the brand’s direction, approachable, confident, and polished.
The men’s collection introduces three core products designed for daily use. The Hair & Beard Grooming Oil serves as a nourishing treatment that combines sunflower seed, sweet almond, and bitter orange oils with aloe vera to condition and smooth hair while adding natural shine. The Shower Milk for Him cleanses with a creamy texture that maintains moisture balance, leaving the skin soft and refreshed. Completing the trio, the Hair & Body Cologne for Him is a light mist enriched with aloe vera and jojoba oil, featuring citrus, ylang-ylang, cedarwood, moss, and cypress for a clean and grounded finish.
“We are so incredibly proud of how far the brand has come since 2022, with every product launch to date being a sell-out,” said co-founder Vicky Ellis. “Naturally, we felt it was time to expand into men’s, and we’re thrilled to have Lucien on board for this launch. He’s an iconic British actor who truly represents everything Rehab stands for – our shared approach to shaking up both the entertainment and beauty industries.”
Discover More of Lucien Laviscount in Rehab Campaign on MMSCENE
Laviscount’s collaboration gives the launch a sense of confidence grounded in simplicity. Each product serves a clear purpose and reflects Rehab’s mission to make grooming intuitive and effective.
Available now through Rehab’s website, the line ranges from $16-$35 and ships to both the UK and US.
