Max Factor announces Candice Swanepoel as new face

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Max Factor has appointed international supermodel Candice Swanepoel as the new face of the brand. Her latest global campaign for Max Factor will be for the launch of the new Whipped Crème Foundation in September.

‘Candice’s skin is naturally flawless, and her incredible bone structure makes her the perfect canvas to create truly inspirational and breath-taking make-up looks,’ commented Pat McGrath, Global Creative Design Director for Max Factor following the announcement. ‘I’m so excited that she joined the Max Factor family, and can’t wait for everyone to see more campaign images’.