Latest stories

  • LINEament by Kristof Toth for BEAUTY SCENE

    Fashion and beauty photographer Kristof Toth captures our latest BEAUTY SCENE exclusive story with the gorgeous Nora at ICON Model Management.  In charge of the makeup was makeup artist Eszter Galambos, hair styling by Abel Talenko at  Close. Makeup assistant Noemi Kirics. From makeup Eszter used beauty products from Giorgio Armani, Make Up For Ever, Tom Ford, NARS, […] More

  • The Face UK Girls MAX FACTOR Shoot by John-Paul Pietrus

    The stunning Emma Holmes the winner of  The Face UK in Max Factor ads captured by fashion photographer John-Paul Pietrus as part of the finalists last challenge. “She’s really sweet. A few weeks ago, I was arguing with one of the other contestants and Naomi came to me, when the cameras had been turned off, […] More

  • Max Factor Excess Volume Extreme Impact Mascara and Eyeliner

    Max Factor launches its  Excess Volume Extreme Impact Mascara in January 2014. Originally trialled in the UK at the Felder Felder spring/summer 2014 show by Max Factor Make-Up Artist Mel Arter, the product is the brand’s first jet black, gloss finish mascara offering lash volume. It features two wands; Step 1 builds volume using the […] More

  • Emma Holmes is “The Face” Of Max Factor’s False Lash Effect Ad Campaign

      Emma Holmes, winner of The Face 2013, has been announche as the face of Max Factor’s False Lash Effect mascara Christmas ad campaign. The 18-year old beauty was picked out by Max Factor judges Caroline Barnes and Scott Bradley for her unique beauty and similarities to Mr Max Factor’s original 1920s muse, Marlene Dietrich. More

  • Gwyneth Paltrow stuns in the new Max Factor Modern Icon Campaign

    Actress Gwyneth Paltrow has been transformed into Farrah Fawcett in a new campaign by Max Factor. The Max Factor Modern Icon campaign will be celebrating  some of the most influential and iconic beauty  icons through the ages. Designed by Pat McGrath, Max Factor’s global creative design director, this look is all about bronzed cheekbones and fanned out lashes. […] More

  • Max Factor announces Candice Swanepoel as new face

    Max Factor has appointed international supermodel Candice Swanepoel as the new face of the brand. Her latest global campaign for Max Factor will be for the launch of the new Whipped Crème Foundation in September. More

  • Charli XCX named as face of Max Factor WILD Collection

    Max Factor has announced pop singer Charli XCX as the face of its new WILD Collection. WILD launches today and features new products Mega Volume Mascara, Shadow Pencils and Shadow Pots. Charli commented: “It’s cool to be part of the Max Factor WILD Collection. I love having bold and bright eyes when I’m on stage […] More

  • Max Factor rolls out Lashfinity 3 Day Mascara

    Max Factor launches new Lashfinity 3 Day Mascara next month. The 72-hour mascara uses lash tint style technology to provide defined, dark lashes for three days that resist sleeping, showering and rubbing. The flake resistant, wax free formula contains PermaHold technology to bond to the lash and create a patent like finish. More

  • Candice Swanepoel Max Factor Campaign

    Topmodel Candice Swanepoel is fronting the new print campaign for Max Factor‘s new Color Correction Cream. We wrote about the product earlier. You can take a look at it here, and for the campaign take a look below. More

  • Max Factor launches Waterproof Clump Defy Volumising Mascara

    Max Factor has introduced a new waterproof version of its Clump Defy Volumising Mascara to its range of cosmetics. The mascara contains precisely engineered bristles to prevent clump formulation and a specially created loading area to saturate lashes for volume. Max Factor Waterproof Clump Defy Volumising Mascara, designed to prevent smudging and flaking, is available […] More

  • Max Factor rolls out Colour Correcting Cream

    Max Factor has unveiled a new Colour Correcting Cream to brighten and smooth the complexion.  Max Factor's CC Cream promises to be an intensive colour correction , containing active ingredients that fuse together to brighten the complexion and give smoother looking skin. Max Factor's CC Cream will contain an SPF 10 as well as foundation […] More