The Beauty Scene “Campaign” showcases the latest beauty campaigns and brand news, featuring new launches, makeup and skincare stories, and fragrances—along with concise editorial texts and trends.
E.l.f. Cosmetics brings Flau’Jae Johnson into its “Show Yourself” campaign, placing the college basketball player and musician at the center of its latest initiative. With more than 2,000 career points, Johnson enters the partnership as an athlete with a defined track record, while her work in music adds a second layer to her public presence. […] More
L’Oréal Paris announces a collaboration with 20th Century Studios’ The Devil Wears Prada 2, set to arrive in theaters on May 1. The partnership begins with a custom campaign that brings together Kendall Jenner and Simone Ashley, both serving as global ambassadors for the brand. The first release appears during the 98th Annual Academy Awards, […] More
Orebella expands its fragrance offering with the release of Jasmine Blues, the brand’s first limited-edition perfume. The scent continues Orebella’s focus on skin-based fragrances while introducing a composition rooted in floral clarity and layered structure. Conceived as a reflection of Bella Hadid’s early experiences, the perfume draws from memories of time spent in a garden […] More
Jean Paul Gaultier introduces Gaultier Divine Couture as a fragrance built from the codes of couture. The release draws from the energy of the ateliers, where silhouettes take form through material and construction. This edition translates that process into scent, presenting a composition that carries the same visual language found in the House’s garments. The […] More
Zegna presents MEMORIE, a new fragrance collection built around six perfumes that interpret moments connected to the life and vision of founder Ermenegildo Zegna. The collection transforms memories of place, work, and landscape into scent, translating more than a century of history into a sequence of olfactory chapters. To accompany the launch, Zegna introduces a […] More
Chanel introduces a new interpretation of its most recognized fragrance with the launch of Chanel N°5 Eau de Toilette. The house presents the updated scent through a campaign featuring Margot Robbie, photographed by Karim Sadli. FRAGRANCES For more than a century, Chanel N°5 has shaped the history of modern perfumery, and this new edition approaches […] More
Hourglass announces Olivia Dean as its newest Global Brand Partner, marking the beginning of a collaboration built around creativity, personal expression, and community. The partnership launches alongside a curated product bundle titled The Olivia Dean Edit, a three-piece selection chosen by the singer herself. NEWS Dean describes the partnership as a natural extension of her […] More
Bella Hadid leads the debut of Revolve Los Angeles, the first eponymous fashion house introduced by the global multibrand retailer. Revolve positions the launch as a new step in its evolution after more than two decades as a retail platform. Hadid appears as the brand’s first ambassador and anchors the campaign. NEWS The launch follows […] More
Lila Moss, Amelia Gray, and Laura Harrier lead a new YSL Beauty campaign as local U.S. ambassadors. The three women express beauty through individuality and personal style, each bringing a distinct presence that reflects different dimensions of femininity and identity. NEWS Photographer and director Renell Medrano captures the campaign in New York City. The campaign […] More
Gisele Bündchen steps back into the beauty spotlight as Global Ambassador for Garnier, marking a return shaped by wellness and science-led performance. The Brazilian supermodel, long associated with sunlit waves and runway dominance, approaches this chapter with a focus on function. NEWS Her debut takes shape in a cinematic mini-film titled “The Signature.” The campaign […] More
Elizabeth Arden introduces Eternal Aura with actress Leighton Meester as global ambassador, marking the brand’s first major flagship fragrance launch in eight years. The campaign places Meester at the center of the fragrance’s identity while presenting Eternal Aura as a floral amber composition shaped through contemporary perfumery and scientific research. FRAGRANCES Meester’s appointment connects the […] More
Chanel introduces the Denim Makeup collection, a limited-edition release led by Lily-Rose Depp and created by Comètes Collective member Valentina Li. The project transforms denim’s visual language into cosmetic form, drawing directly from indigo tones, faded blues, and metallic reflections. The campaign places Depp in washed denim jackets and logo earrings, linking the material reference […] More
