SKIN1004 has named Hudson Williams as its new ambassador, turning the actor’s existing interest in the Korean skincare brand into an official partnership. The news follows months of online attention around Williams’ detailed routine, which already included several SKIN1004 products. The appointment builds on a connection that fans recognized before the brand attached an ambassador title to his name.
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Audiences know Williams primarily for his role as Shane Hollander in the Crave original series Heated Rivalry. The six-part drama draws from Rachel Reid’s Game Changers books and casts Williams opposite Connor Storrie as rival professional hockey players Shane Hollander and Ilya Rozanov.
The role quickly raised his public profile and brought greater attention to his interests away from acting. Skincare became one of the clearest examples. In December 2025, Williams shared his extensive routine with The Cut and named several SKIN1004 formulas among the products he regularly used. He discussed the Poremizing Deep Cleansing Foam, Poremizing Light Gel Cream and Madagascar Centella Ampoule, giving the brand a visible place in a routine that soon circulated widely online.
Williams explained that he used the cleansing foam for double cleansing and sometimes applied the gel cream after washing his face. He also used the Madagascar Centella Ampoule as a lightweight moisturizer.
SKIN1004 has already linked the actor’s name with a dedicated product edit. The brand’s official store now offers Hudson’s Pick Camera-Ready Pore Routine Set, a four-step selection that includes the Poremizing Deep Cleansing Foam, Poremizing Quick Clay Stick Mask, Madagascar Centella Ampoule and Poremizing Light Gel Cream. The set addresses cleansing, pore care, hydration and soothing through products that connect directly with Williams’ previously shared preferences.
The role formalizes Williams’ relationship with a company he used before any official deal. Fans encountered his interest in the brand months before the announcement, giving the partnership a clear basis in his own product choices from the start.
So happy for Hudson. They couldn’t have picked a better brand ambassador.
He filmed that skincare routine video without any expectations and people fell in love with his authenticity, charm and personality. And now it landed him an ambassadorship for a skincare brand he already uses.
Excellent organic movement into an official partnership. I know in fact it was not set out to land here. It was just word of mouth begging for him to share his skincare routine, after people behind the scenes witnessed it off camera and connected it to his beautiful skin on camera. He was playfully bullied into making that now viral skincare routine video. Ah fate. This is how celebrities should do brand deals. Keep it real, for real.