Anya Taylor-Joy, Jisoo, and Willow Smith join Dior Perfumes as Dior introduces a new chapter built around Dior Addict. The three Dior makeup faces step into fragrance through three new creations, extending their presence within the house beyond makeup.
Anya Taylor-Joy enters the project as an on-screen force whose presence extends from cinema to the red carpet. Her visual identity balances precision and spontaneity, qualities that resonate strongly within the Dior Addict framework. Jisoo joins as a global K-pop figure whose reach spans continents, drawing immense audiences through music and style. Willow Smith completes the trio as a singer and artist whose work reflects early creative independence and a voice shaped by instinct rather than convention.
Their introduction to Dior Perfumes centers on three new Dior Addict fragrances: Peachy Glow, Rosy Glow, and Purple Glow. Created by Francis Kurkdjian, each scent channels a distinct mood while remaining connected through a shared sense of youthful energy.
Peachy Glow, Rosy Glow, and Purple Glow operate as individual expressions rather than variations on a single theme. Each fragrance aligns with a different emotional register, allowing the three Dior faces to inhabit their own interpretation of Dior Addict.
Dior presents the project through glowing imagery charged with motion and color, creating a setting where perfume interacts with makeup rather than existing apart from it. In these images, fragrance enters into dialogue with the Dior Addict Lip Glow Oil, an iconic makeup product created by Peter Philips.
By bringing Anya Taylor-Joy, Jisoo, and Willow Smith into Dior Perfumes, Dior signals a shift toward a more plural vision of beauty. Each figure represents a different cultural space, creative rhythm, and public presence. Dior Addict, through this new fragrance trio, positions itself as a space for expression shaped by mood, energy, and instinct.
