Dior expands the Dior Addict universe for 2026 with a coordinated release that pairs new Lip Glow Oils with a trio of fragrances. The launch brings together beauty, scent, and image under a single campaign led by Dior ambassadors Anya Taylor-Joy, Jisoo and Willow Smith. Shot by photographer Drew Vickers and accompanied by a film directed by TORSO, the campaign frames Dior Addict as a space where makeup and fragrance operate together.
The collection introduces Dior Addict Rosy Glow, Peachy Glow, and Purple Glow fragrances, created by Francis Kurkdjian, Perfume Creation Director at Dior. These scents appear alongside the Dior Addict Lip Glow Oils, developed under the direction of Peter Philips, Dior Makeup Creative and Image Director.
Philips describes their selection as rooted in individuality and self-definition. “Willow, Anya and Jisoo are three strong, unique women, they have their own, individual story and are a true inspiration. That’s why they fit this campaign perfectly,” he says. He adds that the Dior Addict Lip Glow Oil speaks across age and identity, designed to feel immediate and personal in use.
At the center of the makeup release are the new Dior Addict Lip Glow Oils, designed to extend beyond surface shine. The formula introduces two new finishes, Sparkly and Glaze, which join the existing Juicy finish. The range focuses on hydration, offering 24-hour moisture and up to eight hours of smooth wear. Dior attributes this performance to a newly infused cherry oil, developed to support comfort while maintaining a glossy surface.
The Lip Glow Oils continue Dior Addict’s pH-activated technology, which adapts color based on the natural tone of the lips. This approach allows each shade to appear slightly different from wearer to wearer.
Sparkly and Glaze debut in nine shades, expanding the visual range of the Lip Glow family. Sparkly includes 085 Cupcake, a bright pink option, while Glaze introduces deeper tones such as 104 Black Cherry. The Juicy finish receives an update through softer pink and peach tones, including 001 Pink and 041 Peachy.
The fragrance trio plays a parallel role within the release. Rosy Glow, Peachy Glow, and Purple Glow draw inspiration from flowers associated with Dior, including rose, jasmine, and iris. Kurkdjian introduces fruit notes such as lychee, peach, and raspberry to add brightness and color to the compositions. He explains his approach as focused on clarity and immediacy. “These perfumes have color, shine and a true identity that is instantly seductive. I pursued a certain idea of ‘simplicity,’ in the best sense of the word,” he says.
Dior Addict Lip Glow Oils and fragrances define the latest chapter of Dior Addict through coordinated color, scent, and image. The collection is available now through Dior’s website.
