Estée Lauder has named Daisy Edgar-Jones as its latest Global Brand Ambassador. In her new role, Edgar-Jones will represent Estée Lauder skincare, makeup, and fragrance, marking a broad partnership that spans the brand’s core categories. Her first campaign for the company is set to debut on February 2.
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Edgar-Jones will appear in print, digital, and in-store campaigns, placing her at the center of Estée Lauder’s global communications. The appointment aligns the actress with a roster of established ambassadors that includes Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, Paulina Porizkova, and Yang Mi.
Edgar-Jones spoke about her relationship with makeup and her admiration for the brand. She described makeup as a tool that can communicate identity and expressed long-standing respect for how Estée Lauder approaches confidence and individuality in women. She also referenced the brand’s elegance and strength, describing her appointment as surreal and expressing a sense of closeness to the company’s community.
Justin Boxford, Estée Lauder’s global brand president, described Edgar-Jones as a defining talent of her generation. He pointed to her acting ability alongside qualities that align closely with the brand’s values. Boxford emphasized her balance of approachability and aspiration, as well as her confident and youthful presence. He noted that her personal style and public image resonate across age groups, positioning her as a compelling representative for the brand’s global audience.
Edgar-Jones has built a career across film, television, and theatre, earning critical recognition early on. She gained widespread attention for her performance in the Emmy Award nominated television series Normal People, which established her as a prominent figure within contemporary screen acting. Since then, she has continued to expand her filmography with leading roles in feature films including Where the Crawdads Sing, Twisters, and On Swift Horses.
Her upcoming slate includes several high-profile projects that further extend her range. Edgar-Jones is set to appear in Sense and Sensibility and A Place in Hell. She is currently filming Here Comes the Flood.
With her first campaign scheduled for early February, Edgar-Jones enters the Estée Lauder family at a moment of continued global visibility for the brand. Her appointment connects the company with a new generation of audiences while maintaining continuity with its established ambassador network.
