Gucci Celebrates Gucci Wooster With Jared Leto, Rihanna A$AP Rocky and More

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Gucci Wooster

To celebrate Gucci Wooster, its first ever presence in SoHo, Gucci hosted a private event on May 5th. Offering a new way to experience the eclectic, creative and bohemian spirit of the brand, Gucci Wooster is the latest destination created by the house where you can discover the latest collections and collaborations.

Guests including A$AP Rocky, Alba Clemente, Alexa Chung, Asia Chow, Antwaun Sargent, Aurora James, Bella Newman, Benny Safdie, Blac Rabbit, Bria Vinaite, Chiara Clemente, Chloe Wise, Dapper Dan, Ezra Miller, François-Henri Pinault and Salma Hayek Pinault, Gavin Brown and Hope Atherton, Ian Mellencamp, Jared Leto, Jeffrey Dietch, Johnny Dynell, Maurizio Cattelan, Michael Stipe, Mick Rock, Moses Sumney, Nina Clemente, Paige Powell, Peter Schlesinger, Princess Deena Abdulaziz, Petra Collins, Richard “Crazy Legs” Colon, Rainsford, Rihanna, Ryan McGinley, Selah Marley, Snail Mail, Susanne Bartsch, Tali Lennox, Twin Shadow, Wu Tsang and more.

The event combined the artistic heritage of this unique urban district with a contemporary spirit, seamlessly connecting past and present. Gucci has partnered with Andy Warhol’s Interview Magazine, whose heritage began and remains in SoHo, to re-print limited quantities of the historic December 1985 Music Issue refreshed with new content, which was gifted to all guests at the event. During the evening, the innovative 3D screens in the space featured a preview of an original film and prelude produced in collaboration with Frieze and directed by Wu Tsang and Adam Csoka Keller, respectively. The film explores house music in New York in the late 1980s. Guests also enjoyed DJ sets from Justin Strauss and Arca as well as a special performance by a Brooklyn-based punk band, Surfbort. Finally, guests were served iconic dishes from well-known SoHo and Downtown eateries from the past and present including Rubirosa, The Odeon, Nom Wah Tea Parlor and Indochine among others. – from Gucci

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Images courtesy of Gucci