Kylie Cosmetics introduces two new complexion products: Natural Blur Brightening Powder and Supple Glaze Hydrating Primer. The launch expands the brand’s makeup range with a pressed powder and a hydrating primer designed to work together for a smoother looking finish. Founder Kylie Jenner leads the campaign, wearing a mini dress covered in brightening powders to mark the release.
MAKEUP
The brand describes Natural Blur Brightening Powder as “a weightless, skin-breathable formula.” The powder works with Supple Glaze Hydrating Primer to support a refined complexion across all skin types. The two products focus on preparation, brightness and comfort, giving users a base routine that can suit full makeup looks or lighter daily use.
Supple Glaze Hydrating Primer serves as the first step. The formula includes birch sap and gardenia flower extract, with the brand claiming up to 12 hours of hydration. The primer aims to smooth texture, prepare skin for makeup and help control shine. Its skincare ingredients also allow it to function alone, giving skin a supple finish and natural glow on low maintenance days.
The primer targets users who want hydration without a heavy feel. It supports makeup application while giving the skin a cared for look before foundation, concealer or powder. Kylie Cosmetics places the product between skincare and makeup prep, using hydration, texture smoothing and shine control as its main points of focus.
Natural Blur Brightening Powder completes the complexion pairing. The pressed powder claims to instantly brighten, reduce the look of dark circles and create an airbrushed effect under the eyes. The formula focuses on comfort through hydrating and crease resistant properties, allowing users to wear it throughout the day. Kylie Cosmetics presents it as suitable for every skin type.
The powder arrives in four shades. Translucent offers a universal option. Soft Pink targets fair to medium skin tones. Banana Yellow suits light to tan skin tones. Deep Peach works for deep tan to deep dark skin tones. This shade range allows the powder to address different undertones and brightening needs, especially around the under eye area.
Kylie Cosmetics also launches the Sculpting Complexion Brush 05 alongside the powder. The brush supports application of the new complexion product and adds another tool to the brand’s base makeup category.
