LOEWE Perfumes has partnered with Stockholm-based photographer Joakim Möller on a new series of images created for LOEWE Home Scents, extending the brand’s sensory universe into a carefully calibrated visual field. The collaboration brings together Möller’s restrained photographic language and LOEWE’s approach to scent as form, material, and atmosphere.
FRAGRANCES
Möller is known for a practice defined by reduction. Working primarily in monochrome, he constructs images where light and shadow perform the central act, carving everyday fragments into graphic compositions that hover between observation and abstraction. His photographs rarely announce themselves loudly. Instead, they reward attention, revealing how a shift in angle or illumination can transform the familiar into something quietly charged.
For LOEWE Home Scents, Möller applies this sensibility to a new set of collages that weave together details of the objects with his own visual notes on nature and daily life. The result is a series of images that resist straightforward product depiction. Candle surfaces, contours, and colours appear alongside textures drawn from the surrounding world, forming compositions that feel intimate yet slightly dislocated, grounded in reality but never fully descriptive.
This approach mirrors the conceptual foundation of the LOEWE Home Scents collection itself. Each scent is conceived as a singular botanical portrait, translated into an object through ceramic, wax, and colour. The candles function as both vessels and sculptures, designed to hold fragrance while asserting a strong physical presence within the home. Möller’s images echo this duality, focusing on surface, weight, and contrast while allowing the objects to slip into a broader visual rhythm.
In isolating texture and form, Möller avoids narrative excess. His lens lingers on edges, shadows, and transitions, drawing attention to the sculptural outlines and saturated hues of the candles without forcing them into a fixed context. Fragrance, though invisible, is implied through proximity and atmosphere, suggested by the tension between elements rather than illustrated directly.
The collaboration positions LOEWE Home Scents within a wider visual landscape, one shaped by stillness, precision, and an appreciation for the overlooked. Ordinary moments, light falling across a surface, the curve of an object at rest, become sites of quiet intensity. Through Möller’s perspective, the candles move beyond function, entering a space where scent, object, and image operate together.
Rather than treating photography as documentation, the series treats it as an extension of the collection’s logic. It offers a way of seeing that aligns with how LOEWE approaches the home: as a place where material, atmosphere, and everyday rituals intersect, and where small details hold the potential to feel unexpectedly expansive.
