Formula 1 driver Charles Leclerc has been named a global ambassador for L’Oréal Paris, stepping into a role that spans the brand’s Men Expert line alongside its hair care and styling ranges. The Formula 1 driver will appear in campaigns across grooming and hair, beginning with a June launch for Men Expert Hydra Energetic.
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Leclerc’s connection to the brand carries a personal layer. He links L’Oréal Paris to his early years, shaped by his mother’s work as a hairdresser and the presence of its products in his home. He speaks about the influence of strong women in his life and expresses pride in joining a brand that supports female empowerment. He frames his role within that message, emphasizing support and partnership as central to how he understands strength.
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Born in Monte Carlo, Leclerc began kart racing at seven and won the junior World Cup in 2011. He entered Formula 1 in 2018 and joined Scuderia Ferrari the following year, where he became the second-youngest pole-sitter in the sport’s history. He has since secured eight Grand Prix wins and 52 podium finishes, with two podiums so far this season.
Away from racing, Leclerc maintains a broad set of interests. He spends time with his family, including his wife Alexandra and their dog Leo. He also works as a pianist and composer while investing in emerging businesses, extending his presence beyond the track.
For L’Oréal Paris, Leclerc’s appointment aligns with a wider strategy focused on male consumers. Olivier Monteil, senior vice president of global image, points to the importance of connecting with men across categories such as skin care and hair.
Leclerc joins a roster that includes Simone Ashley, Alia Bhatt, Jane Fonda, Elle Fanning, Kendall Jenner, and Eva Longoria. L’Oréal Paris positions him as a figure who approaches self-care and personal expression with clarity. Global president Laetitia Toupet points to his determination, resilience, and grounded presence as qualities that align with the brand’s direction.
