Kris Jenner fronts the new MAC Cosmetics Studio Fix foundation campaign, stepping into the spotlight at 69 after decades managing one of entertainment’s most famous families. Photographed by Inez and Vinoodh and styled by Nicola Formichetti, the campaign shows Jenner in a new role.
Studio Fix itself stands as one of MAC’s signature products, recently updated with new technology and an expanded formula. The Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control retails at $39.00 for 30ml and now comes in 67 shades designed to cover a full range of tones and textures. Its soft-matte finish offers medium-to-full buildable coverage with 24-hour wear. MAC enhanced the product with Pro Fluid Technology™, which allows the foundation to move naturally with skin, giving a breathable, lightweight feel that avoids a cakey effect.
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The foundation formula now includes 87% skincare ingredients. Sugar kelp extract helps control oil, while red algae extract and hyaluronic acid add hydration over time. These additions elevate Studio Fix from a classic matte foundation to one that addresses both finish and care. The packaging has also evolved, with a recyclable glass bottle and an easy-to-use pump that gives wearers more control over coverage.
Jenner wears Studio Fix in shade NC20, anchoring her role in the campaign with a specific shade that connects the product to her on-screen appearance. Her involvement creates a moment where the product and the personality align, drawing attention to both the formula and the woman wearing it.
For Jenner, this campaign adds to a career that has long involved guiding others while building her own profile in the process. By taking the lead in MAC’s new Studio Fix campaign, Jenner demonstrates how the foundation fits into a lifestyle built on energy, confidence, and presence.
